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Google também na TV, rádio, mídia impressa

blpsilva — Sun, 04 May 2008 12:05:25 +0000

Atenção, este blog foi migrado para: http://brunopereira.org

Fiquei sabendo pelo post do Antônio Carlos que o Google lançou recentemente o TV Ads. Esta é uma ferramenta muito interessante e flexível de fazer propaganda na TV.

Eles disponibilizam uma aplicação no "self-service" que permite que pessoas interessadas em veicular propaganda na TV façam isso de forma ágil e prática. Você consegue criar uma campanha, definir seu público-alvo, especificar canais e programas e horários durante os quais a campanha será exibida e dizer o quanto você pretende gastar com isso. A aplicação trará várias sugestões e permitirá que você envie a mídia da propaganda para iniciar a veiculação rapidamente nestes vários canais.

Esta é uma iniciativa inovadora e potencialmente muito poderosa para o Google. Além disso, eles também lançaram o Google Audio Ads e o Print Ads. É isso mesmo: eles já dominam a propaganda na internet, e agora lançam ferramentas inovadoras para tentar ganhar espaço na propaganda feita na TV, rádio e na mídia impressa. Fiquei curioso e fui ver a lista de canais e jornais que já participam disso. A maioria dos canais de TV americanos já permite propaganda através do Google TV Ads e a maioria dos jornais também. Entre os jornais estão por exemplo o New York Times, Los Angeles Times, Washington Post e muitos outros. Além disso, inúmeros jornais pequenos (porém com público muito mais específico, direcionado) já fazem parte do programa também. Muito interessante isso.

Já sabíamos previamente da iniciativa do Google de entrar firme no mercado de dispositivos móveis. Agora eles aumentam drasticamente o alcance das ferramentas de propaganda deles. Para completar, também está nos planos do Google a entrada nos set-top boxes de TV digital. Se essas iniciativas forem bem-sucedidas (e certamente tem boas chances), o Google conseguirá uma impressionante penetração no mercado. Será mais poder do que a Microsoft já teve um dia. E tudo isso com um modelo de negócios que traz muito mais simpatia do que a Microsoft.

Difícil saber qual (e se existirá) o limite para eles. Realmente impressionante. Quando será que isso chegará ao Brasil??

Google Moves into the Newspaper Business

betwixtmarketing — Sun, 30 Dec 2007 22:16:09 +0000

After colonising cyberspace Google is now moving headlong into the newspaper business. The leading search engine is currently in discussions with several newspaper publishers to sell space in their pages to its online clients.

Google Print Ads is an extension of Google AdWords, the auction system that lets companies bid for a slot that appears alongside specific online word searches. Instead of an auction, advertisers pick a newspaper online through Google and enter a bid for available advertising space on a given page and day.

Rather than offering to pay the list price, customers say what they are prepared to pay. Publishers can chosse to accept or decline the offer. Google takes a slice of the advertising revenue from every completed deal. Google even offers to design the ad if the advertiser does not have the capability to do it alone.

Google's UK advertising revenue rose roughly 40% to about £1.25 billion this current year (2007), comfortably overtaking the publisher Trinity Mirror's income. Google has already overtaken Channel 4 and beaten ITV1 in the third quarter. Google commands around 75% of the market for search advertising in the UK.

Google Goes Offline

cwsmike — Fri, 05 Oct 2007 20:36:01 +0000

Relax. Don't panic. By offline I mean that Google has a feature which allows you to place advertising offline audio ads and print ads in your choice of over 200 major newspapers and 1600 AM and FM Stations all across the United States. I'm not sure how long this feature has been around but it looks like it could be a really good way to advertise your business outside of the web and it looks pretty easy although I haven't tried it myself because our focus is on customers within our local and surrounding area.

To make things simple for the average advertiser to understand, Google has created a simple video demo for audio ads as well as a video demo for print ads.

The main advantage for this new way to advertise through Google is that it allows people who don't have experience in media buying to access radio and print advertising easily. They'll also be able to centralize their radio and print advertising under one umbrella for tracking and organization purposes; something that traditionally even larger, more experienced corporations spent big bucks to do.

Bravo Google!

If anyone has any experience with Google Print or Audio ads I'd love to hear from you. Please feel free to share your experience here.

What is Google Print Ads?

grafikdesign — Thu, 23 Aug 2007 07:32:55 +0000

Google Print Ads is a new extension of Google AdWords that makes it easy to run ads in newspapers across the U.S. – whether you're buying space in one paper or a hundred.

Learn more »

Why newspaper advertising?

Newspaper advertising is a powerful display format for announcing sales and promotions, branding, targeting regional audiences, and generating leads.

Learn more »

How does Google Print Ads work?

The process is simple: you select the newspapers, enter a bid for available ad space, and upload your ads. Remember, Google Print Ads isn't auction-based – instead, you suggest the price that works with your budget. Publishers will review your bids and either approve, decline, or negotiate your offers. After your ads run, you'll see a copy of the newspaper page where your ad was published, and can safely pay for the placement. Do all this in one easy online interface.

Learn more »