Kudaftarkan lagi blog baru di kulacingan style, dengan template minima yang sudah ada, kupasang dan kulepas lagi, ya... mulai lagi deh dari awal deh, mana halaman belum terindex lagi.

Setelah beberapa lama berpikir, akhirnya aku aku menyerah. Penempatan di wordpress ternyata sangat dibatasi scripnya, Menjengkelkan.

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As many of you know Microsoft has been trying hard to buy a section or all of Yahoo but talks have come to an end recently. Microsoft had offered to buy a section of Yahoo and previously offered to buy all of Yahoo. But what blows my mind is in a last chance move Yahoo has denied Microsoft and accepted an offer from Google, are you kidding me, Google has out done themselves again. They have done what Microsoft has been trying to do and once again proved their ability to stay on top of the web. Google has bought the rights to run their Google Adwords on Yahoo Search Results for a commission of each click. Usually I am bashing Google but once again I find myself congratulating them on their massive success. A lot of articles have been written on the underdog Yahoo and how this may allow them to have a last stand or it could end up like the 900 Million Google spent of Myspace. But if all goes well, the next 4 years for Google will be very profitable from this new marketing zone on Yahoo. So, Google congrats.

I think you and me have something in common: we can't afford to lose a single dollar on AdWords...  Where I come from, $10 is a lot of money, and losing it can mean not eating tomorrow night. That's what forced me to discover these incredible tactics that put over $400 in my account for every $10 I invest. I know that sounds almost incredible, but I assure you, it's the truth and I'll prove it to you in a minute.

Have you ever wondered how some people tap AdWords for instant cash so easily...while others are left wondering how to pay the huge AdWords bills?

Do you feel there's some secret code to succeeding at AdWords that only the select few have managed to unlock?

Do you think mastering AdWords requires hours and hours of research, ability to write exceptional ads, knowledge of all the latest AdWords techniques and out-of-the-box ideas?  I thought so too, but through my own testing and tweaking I discovered that

Google Ads in communities was acceptable, but not in user profiles. Google, Why did you do this ?

"Internet Marketer Gets $87 Million in
Google Pay-Per-Click Ads FREE! ... And
Makes Over $314 Million as a Result! ...
And Now He's Going to Give You This
Same Secret for Next to Nothing!"

“Everyday Google sells several $10 million’s in pay-per-clicks. But
I get all mine absolutely FREE – and now I am going to show you
how to get yours FREE also!”
                                                                              

So i've been noticing i get some of the weirdest ads on my site lately, i need to figure out how to make Google not show some of these since they have nothing to do with my site! I mean ok so i have "Girl" in the title of my blog, but what does that have to do with wanting to know the sex of your baby? Some of the other ads are fine, for figures, or anime. But for what is the best way to conceive a girl? I mean come on!

[ad#hagf-ad-1]

It seems Google Ads is suggesting that the refugees should have rather gone to the States, which is amusing on a number of levels considering the problems the States have with illegal immigration across their southern border.

Fiquei sabendo pelo post do Antônio Carlos que o Google lançou recentemente o TV Ads. Esta é uma ferramenta muito interessante e flexível de fazer propaganda na TV.

Eles disponibilizam uma aplicação no "self-service" que permite que pessoas interessadas em veicular propaganda na TV façam isso de forma ágil e prática. Você consegue criar uma campanha, definir seu público-alvo, especificar canais e programas e horários durante os quais a campanha será exibida e dizer o quanto você pretende gastar com isso. A aplicação trará várias sugestões e permitirá que você envie a mídia da propaganda para iniciar a veiculação rapidamente nestes vários canais.

Esta é uma iniciativa inovadora e potencialmente muito poderosa para o Google. Além disso, eles também lançaram o Google Audio Ads e o Print Ads. É isso mesmo: eles já dominam a propaganda na internet, e agora lançam ferramentas inovadoras para tentar ganhar espaço na propaganda feita na TV, rádio e na mídia impressa. Fiquei curioso e fui ver a lista de canais e jornais que já participam disso. A maioria dos canais de TV americanos já permite propaganda através do Google TV Ads e a maioria dos jornais também. Entre os jornais estão por exemplo o New York Times, Los Angeles Times, Washington Post e muitos outros. Além disso, inúmeros jornais pequenos (porém com público muito mais específico, direcionado) já fazem parte do programa também. Muito interessante isso.

Já sabíamos previamente da iniciativa do Google de entrar firme no mercado de dispositivos móveis. Agora eles aumentam drasticamente o alcance das ferramentas de propaganda deles. Para completar, também está nos planos do Google a entrada nos set-top boxes de TV digital. Se essas iniciativas forem bem-sucedidas (e certamente tem boas chances), o Google conseguirá uma impressionante penetração no mercado. Será mais poder do que a Microsoft já teve um dia. E tudo isso com um modelo de negócios que traz muito mais simpatia do que a Microsoft.

Difícil saber qual (e se existirá) o limite para eles. Realmente impressionante. Quando será que isso chegará ao Brasil??

Mein besonderer Dank an Ebay und Amazon für diesen Lacher. :-)

Isto é algo que eu gostaria de saber. Recentemente eu estava conversando com o Bruno Tonetto sobre o Wordpress, e aí ele me perguntou se o Wordpress permite usar o Google Ads.

Atualmente o Wordpress hospedado no wordpress.com não permite este recurso, mas eles dizem que futuramente isto pode ser liberado. Como eu não sou nenhum superstar e meu blog não é nenhum fenômeno de audiência, eu nunca tinha ligado muito pro Google Ads no que diz respeito ao meu blog.

Entretanto, o Bruno me passou um link bem interessante que me despertou a curiosidade sobre o assunto. Neste link o dono do site comenta que colocou o Google Ads em Fevereiro de 2005, quando seu site tinha 86000 acessos. Neste mês ele ganhou US$ 53, o que não é lá grande coisa. Já em Janeiro de 2006 os acessos do site tinham subido para 715000, e a receita dele com o Adsense subiria para US$ 4700, o que já é bem interessante.

Considerando que estes números são do começo de 2006 e este mercado evolui bem rapidamente, eu gostaria de ter uma idéia de quão interessante é o Google Ads para blogueiros "comuns". Blogs de pessoas que não sejam superstars, e portanto tenham uma quantidade de acessos bem mais humilde que este site do link.

Eu recentemente tenho pensado em utilizar o wordpress em uma hospedagem própria, para poder mexer um pouco na estrutura do blog e poder colocar mais conteúdos também. Eu uso uma hospedagem bem interessante para projetos freelance, e ela me dá vários serviços como hospedagem php (pro Wordpress e phpPgAdmin), servidores Tomcat ou JBoss, SVN/CVS, Postgresql/MySql e mais uma porção de coisas.

Utilizando o wordpress em uma hospedagem separada eu teria uma liberdade maior para mexer no que quisesse, e também poderia usar o Google Ads, se fosse o caso.

Depois de ver que com 715000 acessos em 2006 um cara ganhava US$ 4700 por mês, eu não consigo entender como o Matt Raible não usa o Google Ads no site dele, que tem cerca de 2 milhões e meio de acessos mensais.

O meu blog é bem mais humilde. Este mês ele deve fechar com pouco mais de 4000 acessos. Eu o criei em novembro do ano passado, e ele vem crescendo progressivamente, num ritmo constante, mas não muito rápido. Eu tenho a curiosidade de saber se daria para ganhar alguns trocados tendo uns 10000 acessos mensais. Acho que este é um valor normal para um blog pessoal. Claro que alguns blogs têm muito mais acessos do que isso, mas já é bem mais difícil.

Se alguém utilizar o Google Ads e souber responder a esta pergunta, por favor responda por aqui ou diretamente por e-mail, se preferir. Eu não criei meu blog pensando nisso, e definitivamente este não é um dos fatores mais importantes pra mim. Mas é legal ter uma idéia do nível que estamos em termos de propaganda na internet, e claro que se for interessante para mim eu farei uso deste recurso :)

Until now we mainly focused on how to make a person become a user of your service, next step to take is how to convince them your service is really a plus for their lives. -- If you missed the previous parts of the series, here they are:

• Part I: some prerequisites to know before immersing into social land/social nets
• Part II: Don't lock-in. Compete with free.
• Part III: Gaining users. Lessons learned from blogging.
• Part IV: Usability. To convince people of your service. Get out word of mouth.
• Part V: Winning people over by usability. But what about user profiles, data breaches and privacy concerns?

By the current post, I want to conclude with the sub-series on usability and bridge over to the next piece of prerequisites needed, knowledge on/understanding of communities, including the piece of crowdsourcing.
 

The previous post was a rather short one in terms of subjects covered. I touched the question of handing over personal data and risks of data breaches. (I've been in this field of subject a while ago but stopped 'evangelizing' on it.) The other thing issued was making a point or two in usability by designing a process of gradual engagement for your users-to-be instead of demanding exhaustive questionnaires to be filled out upfront. That might remind some of your potential users about unwelcome encounters with authorities, such as the need to make their taxes.

To summarize gradual engagement: It is a bit like becoming friends: You give info about yourself and you ask the other one about [their] private info only when necessary to comprehend what they just said. Like that, gradual engagement on a web service is asking for personal info only when service -- technically, not politically -- cannot get accomplished without that particular bit of data. Gradual engagement happens when you, as a service provider, stay out of that direct path the user wants to take, from where they currently are to where your service lays, i.e. where it unfolds itself and can be used. So, this that can be seen as a matter of usability and interaction design. -- I assume, gradual engagement will take place the easier the more you stay away from staying the user in the way.

So, how can you progress further? What's the next step? -- We now came along all the way an individual takes to become a user of your service. Mostly, it is offering your service upfront and staying out of the way then. That kind of usability and interaction design makes a passer-by to become a user of your service -- at least they give it a shot. But they might leave afterwards.

Why?

For a user it is attractive to get something out of your service, even more so if it is for free and if it is really contributing, really giving a benefit for the user's life, making a positive difference. Therefore, to make a real difference, if you're about to provide a service, you should make sure the user really wants it -- not only they might want it. Common examples for such kinds of service -- and implicitly fails -- are so-called FAQs (frequently answered questions) which in reality resemble PR brochures. That's really not what the user wants or even needs. -- 'Needs', that's the key here: What does the user need if they go to a FAQ? Probably some piece of info they didn't find anywhere else. If anywhere else equals a PR brochure, the last the user wants of an FAQ is another piece of that brochure in the FAQ.

Therefore, if your goal is to develop (and therefore get) a service that gets welcomed by people, I think, first thing to do is to figure out the needs of those people you want to become users of your service. If your goals simply to attract (and keep) as many users as possible -- e.g. to sell ads –, you are free to simply determine an arbritary field of hassle you want to enable the user to get rid of that hassle or at least get over obstacles that field features. Once you've determined that field of hassle you can go ahead and determine tools that match the individual hassles and help the user to get over them. That's what the user needs and what they'd be thankful for if you'd provide them with these. Therefore -- and in case usability is okay on your service -- it's likely people come to like your service and stay. It's like making your service be a utility: People will know when they need it and come to use it then. If it's not a utility -- if you fail to make it become a utility -- people will stay away.

Although it might help a lot if you go through these steps before you set your service live, there's one remaining issue for you -- how would you live by any such great service if it's free?

Yepp, I hear you.

My approach to this is two-fold: First is what I gained from the experience that there's not only the currency named 'money' (or capital being money), and second I see benefits from crowdsourcing.

First things first. Therefore let's start by the not-money 'currencies'/capital: Maybe you've heard of some of the more recent publicity stunts, like the guy who made the old story real, swapped items to finally get him a house. He started with a paperclip, and got the house, after a long series of swaps. (Recently I heard of a Me Too who successfully performed the very same stunt in Germany too.) Or you might have heard of the guy who offered a 1000 by 1000 pixels large area on his web page and successfully sold every single pixel of that area for one dollar. -- What we've got here is a 'currency' named [public] attention. There's no exchange rate for swapping this currency for another one, but at least there is a chance to do so. Other such currencies are how much a file costs in terms of download time or needed disk space, how much desktop real estate a tool demands on the screen, how much privacy you need to hand over to a web service or simply put what you get for what you give.

It's a bit like economy in ancient times: You give something -- e.g. a piece of functionality of your web service -- and get something in return. -- Well, keep your eyes open for what you might get for it in return, or set up your services in away that ensures you get something in return. Then the next step for you to take is to figure out what you can swap for what you just got. So, of course, you've got a lot of work -- first figuring out, what hassle the user enable to fight, then what the user really wants, what they need as gear, tools, utility, setting up gradual engagement, usability and staying out of the way. All of that for free, nothing to rip out of the user for all that burden you pile up on you. And now, finally, I even demand you to figure out how to get money for it? -- I must be crazy, mustn't I?

Well, that's the way economy works in the absence of scarcity of goods. Music industry has refused to take this way. See how they struggle(d). Same for movie marketers, software giants like Microsoft. See how all of them struggle. That's the price to pay. But on the other hand, once you're done with this and your service scales, the rouble might roll. See Facebook, MySpace and other recent grown-big ones. The Richter Scales is not just a video funny to watch.

My approach here is to set up win:win situations. I demanded you to keep your eyes open. So, what about such as avoiding a need to sign up in the first place or what about such simple things like tags?

Keeping the need for the sign-up out of sight gives your user the plus to, well, simply not needing to sign up. That is a shortcut over doing the sign-up first and becoming able to use your service only afterwards. It's a win for them to save of the currency named time. On the other hand, for you that bears at least a triple-win: First, people who like your service will sign up the moment they decide they need to leave but will come back later and they want to re-use their works (e.g. family trees on itsyourtree.com) then. Second, if people figure your service does not provide them with what they need and they decide they won't come back, you won't need to waste a small amount of storage to keep their data. Third, rippling effects: People who enjoyed your service won't even give a minor minus for the need to sign up upfrontly. Therefore their word will go out to their fellows, and it'll be a positive word.

Did you ever think about tagging? It's a great for users to have that tool at hand. It's a great way to mark things and refind them later by looking for the exact marks. But what benefit is there for you as a service provider? Does it do anything else but eating up tons of disk space? -- Well, if you don't notice it, that's probably what you will get out of giving your users a chance to tag. But, to reveal it, tags add up. User A tags item X by set a of tags, user B tags it by set b. And so on. If you look at the tags most often associated to an item you can conclude those tags probably describe the item most closely. Which enables you to offer another service: Finding similar things by comparing the tags of the current item with other items users tagged. (Last.FM does so to provide users with suggested music titles. You could use tags to direct/target ads (such as 43 Things does for Google Ads by tags given by the user to describe a goal). That way you can grow services. And certain services not necessary for your utility you could offer for a subscription fee. So does Xing do. (But beware of pruning your core utility! Users would take their consequences.)

Using that by-product of your users effectively is nothing but crowdsourcing. It uses the crowds to get some task done. Such as tagging all the items known to your service. Crowdsourcing is what usually takes place when you've got lots of users, which in turn often is true for social platforms. By what we finally approach the core topic, social networks. [t]

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