Abaixo a campanha com os dois personagens mais bacanas do Heroes, o japonês Masi Oka (Hiro) e a gatíssima "Claire Bear": Save the Cheerleader Save the World!

Mais campanhas da Got Milk?

Acesse: http://www.gotmilk.com/fun/ads.html

The new Coke Zero game is now available in English. (I know it's not new news and I'm probably not the first one to talk about it. If you did before me, please let me know).
It is North Kingdom's biggest project so far, after the very successful 'Get the Glass' game that won them gongs and galore last year.

North Kingdom is a very successful online production company and I believe they went direct to the client for the Coca-Cola game. Which makes business sense, as they can get more money to produce the game by cutting the middle man (the agency). And there is a (unofficial) saying that says that the more money you invest in online production the more likely it is to go viral...

It's the equivalent of a successful production company starting to make TV ads directly for clients, without the involvement of an advertising agecny.

'Get the glass' was developped with Goodby, Silverstein and partners. I do not know how they worked together and how involved they were in the game development. I suspect they briefed North Kingdom and gave them some strategic guidelines. The result was a wonderful game that was actually selling the product in a engaging way. It was cute, charming, the game-play was great and it was spot on brief.

However, I do not see any of these things when I look at the Coke Zero game. Yes, the production quality is amazing, some of the scenes are really impressive and you can see the amount of work that went into it.

However, what's the idea? What's the story? Where are the chicks from? What's going on here? The acting is not good. The satisfaction from playing the game is not that great either.  Where 'GTG' was brilliant and smart, I'm here left with a strange after taste that I don't really know what is going. (And the guy can't shoot!).

Which makes me wonder whether production agencies should really go direct to clients. I think the Barbarian group tried that a few years ago and it didn't really work out. (please correct me if wrong). UPDATE:I was corrected by Benjamin who told me they were quite successfully doing 50% of their projects directly with clients. See the comments section.

Spending a great deal of money in online production certainly helps the work standing out, but I still think we need an agency involved to make sure the work actually delivers on something else that 'wow great game!'. Just because it's an online piece doesn't mean it's not advertising anymore. We are starting to talk big budget here, as this game probably cost more than £250K to produce, and even if it's a game, it's still an ad and should be treated as such.

Just my point of view. Open for debate as usual.

Ενα πολυ ενδιαφερον web-based board game ονοματι ''Get the Glass'' πηρε το βραβειο FWA (Favorite Website Award) και δικαιως.Στοχος ειναι να οδηγησεις μια οικογενεια στο γαλα και εχει τη μορφη επιτραπεζιου.Φτιαχτηκε απο την εταιρεια Got Milk? ως promotion για την νεα της καμπανια.

Αν εχετε λιγο χρονο δοκιμαστε το ''Get The Glass'' εδω, αξιζει!

published by Glite

As well as the FWA Website of the Year Award 2007 the FWA have also announce the FWA People's Choice Award 2007, sponsored by Adobe which was also "Get the Glass!".

Here are the press releases for the FWA Website of the Year Award 2007 and the FWA People's Choice Award 2007, sponsored by Adobe.

The "Get the Glass!" website is phenomenal, the highest quality animation and graphics, it's like having a Pixar movie you can play with, the ability to have true interactive animated movies has arrived!

This site was not our first choice although to be honest our first three choices were all equally good for different reasons, so were happy they won. Our choices were:

1. Halo 3: Believe by AKQA
2. HBO Voyeur by Big Spaceship, BBDO NY, HBO
3. Get the Glass! by Goodby, Silverstein & Partners & North Kingdom

Here's our reasons.

Halo 3: Believe by AKQA

This website is great, it got our first place for a couple of reason, the quality of the images is outstanding, although the interaction is poor. The main reason that we gave it first place was that it is one of the few websites which we could actually see the business objective coming through into the website. We assume the campaign objective is to engage consumers into believing the war was real and this is almost a documentary of the aftermath, so encouraging them to purchase. We think the website while not overly interactive achieves this marketing objective.  The music selection, which is often overlooked, is also fabulous.

HBO Voyeur by Big Spaceship, BBDO NY, HBO

Again this is a great site, what we liked about this is the possibilities it has, imagine when your TV and your PC are the same device, Windows Media Centre actually works or Apple TV lets you do more than just watch iTunes.

The HBO Voyeur website has the potential to be the next step in content for PC/TV Convergence, the way all entertainment will be!

Get the Glass! by Goodby, Silverstein & Partners & North Kingdom

We have mentioned above why we like this site, the highest quality animation and graphics, it's like having a Pixar movie you can play with, and all over an internet connection, what more can you ask for.

Anyway these were our choices, let us know what you think!

And People's Choice award!!
(i am 1 of the people!!)

Go Get the Glass!!







i absolutely love this...
i think the characters are really funny, the Adachi family...haha...it does sound very real i must say. i can really almost imagine somewhere in the world, in real life, there's a Adachi family on some weird mission. Ok, maybe not weird, but "James Bond" kind of mission?... :P Roll the dice!! Roll the dice!! i enjoy just dragging and just throw the dice any way i like...hehe..

Milkatraz?...hmmmmm...i like...

Nun gibt es im Weltweiten Datenetz aber auch Qualitativ hochwertige Spiele welche die volle Power von Flash und euerer Bandbreite ausnutzen. Allerdings muss man diese erst einmal finden.

Aus diesem Grund stelle ich euch heute "Get the glass!" vor. Ein Flashgame welches liebevoller nicht in Szene gesetzt werden könnte, eine grandiose Grafik bietet und keine Langeweile mehr aufkommen lässt. Durch sein Phantastisches bis ins kleinste Detail ausgefeiltes Spielekonzep, einer einfachen steuerung sowie jeder Menge Abwechslung und Überraschungen eines der besten Online Spiele in Flash der letzten Jahre.

Zusammen mit der chaotischen Ganoven Familie Adachi setzt ihr in Get The Glass alles daran, ein Glas Milch aus dem Fort Fridge zu klauen. Auf dem Weg dort hin, durchquert ihr mit deren Transporter fünf verschiedene Regionen der Insel, auf der sich alles abspielt. Die Adachis sind ständig auf der Flucht vor der Polizei und es kann schon mal vorkommen, dass die Ganoven geschnappt und auf Milkatraz einsperrt werden. Get The Glass spielt sich wie ein Brettspiel. Es gibt Felder, auf denen der Transporter mit Hilfe eines Würfels bewegt wird und von Feld zu Feld verschiedene Aufgaben erfüllen muss. Nebenbei lernt man wissenswerte Fakten über Milch, wenn auch nur in englischer Sprache. Außerdem empfehle ich euch eine schnelle Internetanbindung!

Hier geht es zu "Get the glass!"