Blogs about: G Richard Shell

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Woo, Stick or Tip

“Woo,” “Stick” and “Tip” are all words used to describe successful pitching. There are many great how-to books on ways to win over an audience. As public relations … more »

Consuming PR

Woo, Stick or Tip — 4 comments

sessary wrote 2 months ago: “Woo,” “Stick” and “Tip” are all words used to describe successf … more »

Tags: woo, stick, Tip, Made to Stick, the art of woo, the tipping point, Malcolm Gladwell, Mario Moussa, Chip Heath


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