The eec recently did a survey out to folks. The question was: “What is the primary metric by which you measure the success of your subject line A/B tests? You can find out the results here and… more →
The Scrappy Email Marketerthescrappyemailmarketer wrote 4 months ago: This is really really cool that they are doing this. Kudos to the EEC and their ability to be proac … more →
Jill Kurtz wrote 4 months ago: This week the Federal Trade Commission announced the approval of four new rule provisions under the … more →
Jill Kurtz wrote 5 months ago: The Email Experience Council recently released a whitepaper-The Cradle and The Grave: Opt-In, Opt-Ou … more →
thescrappyemailmarketer wrote 6 months ago: I had the great pleasure yesterday of speaking with Simms Jenkins of Brightwave Marketing. Not onl … more →