Blogs about: Eco Labeling

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Eco-labels Impact Consumer Behavior

Eco-labels influence consumer behavior in two ways.  First, they introduce green as a considered attribute at the point of sale.  Second, they enable consumers to comparison shop based on green.  O… more »

Marketing Green

Eco-labels Impact Consumer Behavior — 3 comments

dwigder wrote 2 months ago: Eco-labels influence consumer behavior in two ways.  First, they introduce green as a considered at … more »

Tags: Business Model, climate change, Eco-brands, Environmental Marketing, Green Brands, Green Marketing, greenwashing, Strategy, sustainability

The Search for Certified Wood Products

lombardini wrote 8 months ago: Have you ever tried to purchase certified wood products and found it difficult to find them? If you … more »

Tags: sustainable forestry, certified wood products, eco-labelling, Green Building, green consumption

Greening Consumption — 8 comments

dwigder wrote 8 months ago: An Interview with Michel Gelobter, Founder and EVP of Cooler Long-time environmental activist Paul H … more »

Tags: Brand engagement, Business Model, climate change, Consumer behaviors and beliefs, Eco-brands, Eco-friendly Packaging, Eco-friendly products, Environmental Marketing, Green Brands

Defining Green Brand Leadership — 10 comments

dwigder wrote 9 months ago: “We will not be measured by our aspirations.  We will be measured by our actions”        … more »

Tags: Brand engagement, Business Model, climate change, Consumer behaviors and beliefs, Eco-brands, Eco-friendly Packaging, Energy efficiency, Environmental Marketing, Green

Visualizing Green — 3 comments

dwigder wrote 11 months ago: Images are powerful marketing tools. For marketers, they provide powerful stimuli that can augment m … more »

Tags: Brand engagement, Business Model, Consumer behaviors and beliefs, Digital Media, Eco-brands, Eco-friendly Packaging, Green Consumer Demand, Green Consumer Research, Green Consumerism

Launching Sprig into a Rising Tide of Green Consumerism — 4 comments

dwigder wrote 1 year ago: An interview with Mark Whitaker, Editor-in-Chief of New Ventures, Washingtonpost.Newsweek Interactiv … more »

Tags: climate change, Brand engagement, Pricing, interviews, Digital Media, Strategy, Business Model, Consumer behaviors and beliefs, Green Marketing

Green Labels as Driver of Consumption and Loyalty Programs — 3 comments

dwigder wrote 1 year ago: It was not too surprising that Wal-Mart announced last week that it intends to provide its customer … more »

Tags: Consumer behaviors and beliefs, Eco-brands, Eco-friendly products, Green Marketing, Pricing, Retail, Strategy

Offsetting Carbon in a Voluntary Market — 2 comments

dwigder wrote 1 year ago: An Interview with Adam Stein, VP of Marketing at TerraPass   Founded in 2003, the Chicago Clima … more »

Tags: climate change, interviews, Digital Media, Consumer behaviors and beliefs, Green Marketing

Bottled Water Backlash

dwigder wrote 1 year ago: The $10B* bottled US water industry has enjoyed aggressive growth over the past decade. With over a … more »

Tags: Eco-brands, Eco-friendly Packaging, Eco-friendly products, Pricing, Products

Eco-friendly Packaging Premium

dwigder wrote 1 year ago: CPGs design packaging to serve many functions; one critical role is to enhance consumer perception o … more »

Tags: Eco-brands, Eco-friendly Packaging, Pricing

Computer Recyclers Send Mix Messages — 1 comment

dwigder wrote 2 years ago: This week Dell Computer became the latest US computer manufacturer to announce that it would recycle … more »

Tags: Eco-friendly products

Social Labeling Works — 1 comment

dwigder wrote 2 years ago: Many green products require a premium to offset higher costs associated with mitigating environmenta … more »

Tags: Pricing, Strategy, Web 2.0


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