Blogs about: Duncan Watts

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a model for modern communication19 comments

Digicynic wrote 1 month ago: This is a model I’ve been playing with for quite a long time. This isn’t meant to be rev … more »

Tags: Advertising Theory, Branded content, future of advertising

What cumulative advantage means for debates about the networked public sphere

aaron wrote 1 month ago: Everybody and their cousin’s got a link to Duncan Watt’s recent NYTimes Magazine piece o … more »

Tags: Sociological Imagination, Web 2.0, Institutions, Blogosphere, Research, Software, News Analysis, Networks, technology

Influencing the influencers, is it that influential?

Digicynic wrote 3 months ago: There is a lot of buzz going on about this Fast Company article: “Is the Tipping Point Toast? … more »

Tags: Advertising Theory

Viral Marketing and the Elusive Influencers In a Blender1 comment

rsomers wrote 3 months ago: Duncan Watts takes on the concept of ‘influencers’ in this month’s Fast Company. … more »

Tags: Business, Culture, hoovers

Influential - or not?

Diane Thieke wrote 3 months ago: We’re talking in class this week about persuasion and influentials. I’ve assigned the c … more »

Tags: Public Relations

Duncan Watts' Reseach On Marketing

range wrote 3 months ago: Duncan Watts’ research on marketing. Order versus chaos? … more »

Tags: Memetics, Asides

Links for 2.2.08: I am back, Super Bowl tunes, Amazon's buys...1 comment

Josh Kimball wrote 3 months ago: *Hello. I am back. I had a work conferencey thing. It was more than exhausting. Catching up… * … more »

Tags: Links, Music

'Influentials' and 'The Tipping Point' Aren't Dead Yet. Here's Why.

Nav wrote 3 months ago: Duncan Watts’ argues that it is social conditions and not hipsters that determine trends. But … more »

Tags: tipping point, Trends, Zeitgeist

Is 6 degrees of separation a myth?1 comment

socialcapital wrote 3 months ago: NPR had an interesting discussion on Talk of the Nation (January 25, 200 regarding whether it is tr … more »

Tags: Small World, Stanley Milgram, 6 Degrees of Separation, judith kleinfeld, steven strogatz, npr, Osama bin Laden

Social capital in campaigns: Huckabee's victory & Obama's bounce2 comments

socialcapital wrote 4 months ago: Social capital is dominant in campaigns, with two recent examples in the last week. An interesting O … more »

Tags: Barack Obama, Campaign, hillary clinton, jonathan tilove, Mike Huckabee, Mitt Romney, Politics, social capital, viral popularity

More on viral videos, gut feeling and measuring what’s measurable1 comment

Graham Hayday wrote 7 months ago: I blogged about viral videos a couple of weeks ago. To save you reading the whole post, here’s a 1 … more »

Tags: Comms, Marketing, Viral, web2.0

Is the epidemic of viral to be arrested?

EsseA wrote 9 months ago: AdAge is reporting results from a research by sociologist Duncan Watts that might challenge the grow … more »

Tags: Planning, Communication, English, Marketing, Viral, Adage


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