Blogs about: Digital Thinking

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BABELFISH - Top Headlines September 25, 2008

babelfishcommsplanning wrote 2 weeks ago: Firstly, sorry for being off the grid over the last month. Wired again….so here we go… Y Mom … more →

Tags: Agency Model, Integration, Segmentation

BABELFISH - Top Headlines August 29, 2008

babelfishcommsplanning wrote 1 month ago: Survey: Many executives say on-the-job Web surfing is OK | The Business Journal Why you should be in … more →

Tags: Control?, disruption, General, Integration, Mobility, Segmentation, Strategic Planning, Through-the-funnel, Top-of-the-funnel

BABELFISH - Top Headlines August 5, 2008

babelfishcommsplanning wrote 2 months ago: Why the Internet Enhances TV Advertising | Advertising Age Why you should be interested: Cheap co … more →

Tags: Agency Model, Control?, Conversation, Customisation, disruption, General, Infrastructure, Innovation, Integration

The opportunity cost of over-engineering / over-producing TV commercials.

babelfishcommsplanning wrote 7 months ago:   Back in the good old days before audience content consumption fragmentati … more →

Tags: General, Segmentation, Traditional, Video

7 considerations when deciding the most appropriate budget mix for traditional and emerging communication content forms and contact vehicles?

babelfishcommsplanning wrote 7 months ago: Content or Contact mix decisions should not be arbitrary. There is no one rule and decisions should … more →

Tags: Integration, Evangelism

“I want to have more digital?” - Transition management2 comments

babelfishcommsplanning wrote 7 months ago: Like many senior business decision makers, I lose sleep concerned if my staff and clients realize w … more →

Is Molecular Marketing a solution when mass messaging stops working?

babelfishcommsplanning wrote 7 months ago: In an era where companies are under pressure to increase shareholder value & efficiencies, John … more →

Tags: Agency Model, Customisation, Integration, Mass, Molecular, Path-to-purchase, Segmentation, Strategic Planning, Through-the-funnel

8 easy steps to optimizing the value of content in the digital era

babelfishcommsplanning wrote 7 months ago: Regardless of what type of content that you produce (PR, Advertising, Entertainment, Journalism, Art … more →

Tags: Segmentation, Strategic Planning

The largest barrier to digital growth – demons of the past, digital silos & evangelism

babelfishcommsplanning wrote 8 months ago: Many digital evangelists claim the problem is that everyone else doesn´t get it!! They are partly r … more →

Tags: Integration, Segmentation, Innovation, Infrastructure, Traditional, Strategic Planning, Evangelism


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