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Using Moneyball Strategies to Win the Content Marketing Game

by Tim James

In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t familiar with the Moneyball concept, it began when Billy Beane became manager of the 2001 Oakland Athletics. 497 more words


Is Link Building Dead?

This week, Webwindows tackles the burning online marketing question of the moment; is link building dead and if so, what now?

What is Link Building? 392 more words


What's your social media Brand Voice ?

As brands move to Social Media as their prime focus for Marketing Strategy, it is vital to create a strong ‘Brand Voice’ to position and communicate values to your prospects. 722 more words


Digital Marketing

Modern-I Infotech is an award-winning digital agency specializing in search engine marketing, social media, mobile marketing and web design and development. We create integrated marketing strategies to drive brand visibility, engage customers and increase ROI. 351 more words

Digital Marketing

Nordstrom’s Adoption of Like2Buy Provides a Unique Path for the Retailer to Translate a Significant Component of its Social Media Investment into Sales


(This screenshot shows a glimpse of Nordstrom’s Instagram page and the types of images that the firm has created for it. Included in the bottom right corner are some statistics highlighting the volume of activity generated through the page and the large number of followers the page has attracted) 717 more words

Chapter 1 - Marketing In Today's Business Milieu

Why is SEO so important in growing your business ?

Growing your business Web presence with SEO



The virtual landscape of the Internet becomes more crowded and more competitive every day and almost all business activities has been carrying out through it and the way we search and get found online matter a lot.  745 more words

Digital Marketing