Blogs about: Customer Research
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Co-creation at Nokia
from “mass” communication to one-to-one understanding We have had several postings about Nokia in this blog. We have discussed its Beta Labs, Beta Culture and use of ethnography in emergi… more →
New Service Creation
Clients, Non-Clients, and Stakeholders, Oh MY!!
murrayiz wrote 5 days ago: So, I’m here in London with the research team, interviewing clients, and non-clients, and stak … more →
More customer research, bolder decisions
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drimadrid wrote 1 week ago: I have been a fan and advocate of customer research in interactive product development for many year … more →
Cavemen On Fire! A Stone Age Look At Focus Groups
coolrulespronto wrote 2 weeks ago: My friend Kevin Nalts, a top YouTube director and corporate marketing guy, found this brilliant spoo … more →
Get Beneath the Surface with "Deep Metaphors"
Chris Koch wrote 2 weeks ago: We often complain that B2B products and services don’t appeal to customers at a personal level. B … more →
Brand Development for the Left Brainer
stevewibowo wrote 1 month ago: Back to brand development…. this afternoon we invite a team from an advertising agency simply … more →
Don't waste your customer's time on pointless research
pmonfre wrote 1 month ago: I’m a huge believer in polling your customers to uncover key insights into how they buy, what they … more →
The single most important thing you can do to grow your business.
pmonfre wrote 1 month ago: First let me say that I’ve been guilty of what I’m about to share with you. In the past, as the … more →
Co-creation at Nokia
gschirr wrote 1 month ago: from “mass” communication to one-to-one understanding We have had several postings about … more →
Critical Call Center Choices
techhotline wrote 2 months ago: In twenty years of experience and more than 200,000 incidents annually, we have learned that compani … more →
Expert moderators and Focus Groups
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gschirr wrote 3 months ago: It is not square! Several readers have pointed out that I seem negative on Focus groups. They are co … more →
Internet Marketing Targeting Approaches
kjdean wrote 4 months ago: When taking on an online marketing campaign considering which targeting approach. The approaches to … more →
The art of persuasion
akchelsea wrote 5 months ago: How do I persuade you? Seth Godin, recently asked this recent Green Eggs and Ham, Seuss-style post. … more →
Transforming customer dissatisfaction into corporate dividends
JP wrote 5 months ago: Here’s a great article - Love the Customers Who Hate You - from the March 2008 issue of Busin … more →
Ranking Maintenance
mktinganswers wrote 6 months ago: Ranking Maintenance MJH Group is a Melbourne based marketing consultant firm which provides tips an … more →
BrandingWire: Communicating with Customers
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Becky Carroll wrote 8 months ago: We communicate with our customers in many ways. In fact, customers pick up communication clues … more →
Giving Senior Executives More Insight from NPS
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Paul Schwartz wrote 9 months ago: The Net Promoter website describes the Net Promoter Score (NPS) as providing “the single mo … more →
No-Cost Consumer Research Tools
Paul Schwartz wrote 9 months ago: Gary Stein has written a nice article for ClickZ about some free consumer research tools. Gary d … more →
Customer Insight: data mining and survey
stevewibowo wrote 1 year ago: Customer insight is a must for creating value and developing relationship. Without an understanding … more →
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