Blogs about: Customer Reference
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Why should Sales bother helping out the customer reference program?
I just realized it’s been about a month since I’ve written. I’ve spent the past three weeks or so absolutely swallowed up in customer references. Between the one sales guy who needs 15 … more »
Customer Reference Programs
Why should Sales bother helping out the customer reference program?
customerreferences wrote 1 week ago: I just realized it’s been about a month since I’ve written. I’ve spent the past three … more »
Baby strokes!
customerreferences wrote 1 month ago: My six year old niece started her first swim lessons this week. Monday she was nervous and thought a … more »
Customer Reference Resources
customerreferences wrote 1 month ago: I haven’t found a ton of resources on the Internet regarding customer references but here are some … more »
And the verdict is...
customerreferences wrote 1 month ago: I let the customer know that I’ll be sending him an American Express gift card so that he can … more »
It’s the thought that counts right?
customerreferences wrote 1 month ago: About a month ago I had one of my Sales guys forward me an email from one of his customers. The cust … more »
How to measure success
customerreferences wrote 2 months ago: When I was in fourth grade I got an “A” in history class. Later in life I successfully graduated … more »
Face to face
customerreferences wrote 3 months ago: It’s very easy to run a customer reference program sitting at your desk, writing emails and ta … more »
Prime picking time!
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customerreferences wrote 3 months ago: Somehow this week flew by and I just realized that it’s already Friday and I hadn’t posted anyth … more »
Customer reference point systems. Do they work?
customerreferences wrote 3 months ago: I have heard a lot of mixed reviews on if incentives programs work for customers. I personally have … more »
Who are your customers? Don’t know? Find out.
customerreferences wrote 4 months ago: I’ve started reference programs at a few companies now and on my first day I always ask “Can I h … more »
Why is a Customer Reference program important for a company?
customerreferences wrote 4 months ago: There are many different groups within a company that benefit from a Customer Reference Program but … more »
Types of customer references
customerreferences wrote 4 months ago: Doing a quick search on the Internet for blogs regarding customer references, I noticed that a major … more »
How would Google build a customer reference program?
franklydave wrote 1 year ago: In a recent post Tim O’Reilly asked what would Google do if they were your bank or credit card … more »
Program Perception is the key to Customer Reference Programs
franklydave wrote 1 year ago: Steve Ellis talks about the major roadblocks in implementing a reference program within the Enterpri … more »
References aren't all good
franklydave wrote 1 year ago: I’ve heard a lot of concern from marketers about “the dangers” of exposing negativ … more »
Customer Advocacy and community marketing
franklydave wrote 1 year ago: One of the areas that I work on is customer advocacy. In particular, Metia (the company that I work … more »
What is customer advocacy?
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franklydave wrote 1 year ago: I’ve been doing some work with a tech company in silicon valley, helping them to review and im … more »
Microsoft Origami - how to NOT do customer evidence
franklydave wrote 2 years ago: If any of you have been following the Microsoft Origami saga, this is a good example of how not to p … more »
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