Blogs about: Customer Experience

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JetBlue's "Happy Jetting" Is More Than Empty Promises

Bruce Temkin wrote 2 days ago: I’ve written posts that have chided marketing campaigns from JP Morgan Chase, Circuit City, a … more »

Tags: EBD #2: Reinforce The Brand With Every Interaction, Experience-Based Differentiation

Wine - Just Enjoy It

Steve A Furman wrote 2 days ago: Newsweek Magazine ran a short article summarizing a new book called The Wine Trials by Robin Goldste … more »

Tags: Wine

Bem-vindo!2 comments

clauobata wrote 3 days ago: Esses dias, estava fuçando artigos antigos e encontrei este aqui, Welcome to the Experience Economy … more »

Tags: Artigos, Livros e Afins

Coldwater Creek Gives Customers the Royal Treatment

Becky Carroll wrote 3 days ago:  I love the way Coldwater Creek keeps their customers engaged through their marketing.  Of course … more »

Tags: Customer Loyalty, Customers Rock!, Marketing

Human + Machine = Manifesto

Steve A Furman wrote 4 days ago: For purposes of the post, Human is the Marketing department and Machine is the IT department. Manif … more »

Tags: Apple, convergence, Marketing, Social computing, technology, user experience

Senior Execs Are Not Fully Customer-Centric2 comments

Bruce Temkin wrote 4 days ago: As any regular reader of this blog knows, my research focuses on a concept called Experience-Based … more »

Tags: EBD #3: Treat Customer Experience As A Competence, Executive leadership, Experience-Based Differentiation

Customer Experience and Green (part 1)

johnburshek wrote 4 days ago: It seems you cannot turn on the television, read news via internet feeds or listen to the radio with … more »

Tags: All, Green

NMA 01.05.08: Letter to editor

pblunden wrote 5 days ago: This weeks NMA included an editorial by Justin Pearse about how UK Digital Agencies tend to be … more »

Tags: General Comments, multi channel, Web

Green marketing dos and don'ts.

micah solomon wrote 6 days ago: In this post from Seth’s Blog Seth Godin discusses the urgency and importance of getting your … more »

Tags: Marketing, Customer Service, micah solomon

It's all about stepping on your customers' shoes2 comments

Erick wrote 6 days ago: Paul Bennett gave an interesting talk at TED about how being empathic towards customers can help you … more »

Tags: Service Design, user-centred research

At the end of the day is all about customer experience… Banco Real ABN AMRO I hope you are listening!

Michelle Braga wrote 6 days ago: What is the problem with companies that operate in Brazil? Aren’t they aware that web 2.0 technolo … more »

Tags: Uncategorized

Claire Rowland on Service design

Erick wrote 1 week ago: Claire Rowland, from Seren, did a presentation on Service Design at the European Information Archit … more »

Tags: Service Design, service design process

Keep Customer Experience Momentum In A Recession

Bruce Temkin wrote 1 week ago: Here’s the summary from a report called Eight Steps For Keeping Customer Experience Momentum … more »

Service Systems1 comment

Stephen wrote 1 week ago: Wow. I happened across a white paper produced by IBM & Cambridge University, with the title … more »

Tags: user experience, Business 2.0, Environment, Business, Internet, service science

Brands becoming porous

Stephen wrote 1 week ago: Hot on the heels of my post about My Starbucks Idea, I thought I’d share a couple of pieces of … more »

Tags: user experience, social web, Web 2.0, Business 2.0, Business, Digital, Internet

My Starbucks Idea3 comments

Stephen wrote 1 week ago: This is fabulous example of a global company reaching out to its customer base and giving them the … more »

Tags: user experience, social web, community2.0, Digital, Internet

Customer Experience Is More Important For Some Firms

Bruce Temkin wrote 1 week ago: In a recent post, I discussed research that showed a strong correlation between customer experie … more »

Focus on the Customer Experience2 comments

Becky Carroll wrote 1 week ago:  There are so many ways we can focus on our customer.  I wanted to share a very cool post from one … more »

Tags: Customer Loyalty, Customer Service, Customer Strategy, Marketing

Get Out!...and Other Bad Examples of Customer Service

bcritchfield wrote 1 week ago: How many of us have seen the sign on the door of a local eatery or coffeehouse that announces … more »

Tags: marketing strategy, Marketing Tactics, word of mouth, customer evangelism, Cutomer Experience, Word of Mouth Marketing


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