Blogs about: Customer Experience
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Behavioral Engineering and the Design of Influential Experiences: Example - Influencing Sustainable Behavior
Let me start this important topic with a few points that should be intuitively obvious: The benefits associated with delivering an outstanding customer experience accrue from influencing customer beh… more »
Customer Innovations - Driving Profitable Growth
JetBlue's "Happy Jetting" Is More Than Empty Promises
Bruce Temkin wrote 2 days ago: I’ve written posts that have chided marketing campaigns from JP Morgan Chase, Circuit City, a … more »
Wine - Just Enjoy It
Steve A Furman wrote 2 days ago: Newsweek Magazine ran a short article summarizing a new book called The Wine Trials by Robin Goldste … more »
Bem-vindo!
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clauobata wrote 3 days ago: Esses dias, estava fuçando artigos antigos e encontrei este aqui, Welcome to the Experience Economy … more »
Coldwater Creek Gives Customers the Royal Treatment
Becky Carroll wrote 3 days ago: I love the way Coldwater Creek keeps their customers engaged through their marketing. Of course … more »
Human + Machine = Manifesto
Steve A Furman wrote 4 days ago: For purposes of the post, Human is the Marketing department and Machine is the IT department. Manif … more »
Senior Execs Are Not Fully Customer-Centric
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Bruce Temkin wrote 4 days ago: As any regular reader of this blog knows, my research focuses on a concept called Experience-Based … more »
Customer Experience and Green (part 1)
johnburshek wrote 4 days ago: It seems you cannot turn on the television, read news via internet feeds or listen to the radio with … more »
NMA 01.05.08: Letter to editor
pblunden wrote 5 days ago: This weeks NMA included an editorial by Justin Pearse about how UK Digital Agencies tend to be … more »
Green marketing dos and don'ts.
micah solomon wrote 6 days ago: In this post from Seth’s Blog Seth Godin discusses the urgency and importance of getting your … more »
It's all about stepping on your customers' shoes
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Erick wrote 6 days ago: Paul Bennett gave an interesting talk at TED about how being empathic towards customers can help you … more »
At the end of the day is all about customer experience… Banco Real ABN AMRO I hope you are listening!
Michelle Braga wrote 6 days ago: What is the problem with companies that operate in Brazil? Aren’t they aware that web 2.0 technolo … more »
Claire Rowland on Service design
Erick wrote 1 week ago: Claire Rowland, from Seren, did a presentation on Service Design at the European Information Archit … more »
Keep Customer Experience Momentum In A Recession
Bruce Temkin wrote 1 week ago: Here’s the summary from a report called Eight Steps For Keeping Customer Experience Momentum … more »
Service Systems
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Stephen wrote 1 week ago: Wow. I happened across a white paper produced by IBM & Cambridge University, with the title … more »
Brands becoming porous
Stephen wrote 1 week ago: Hot on the heels of my post about My Starbucks Idea, I thought I’d share a couple of pieces of … more »
My Starbucks Idea
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Stephen wrote 1 week ago: This is fabulous example of a global company reaching out to its customer base and giving them the … more »
Customer Experience Is More Important For Some Firms
Bruce Temkin wrote 1 week ago: In a recent post, I discussed research that showed a strong correlation between customer experie … more »
Focus on the Customer Experience
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Becky Carroll wrote 1 week ago: There are so many ways we can focus on our customer. I wanted to share a very cool post from one … more »
Get Out!...and Other Bad Examples of Customer Service
bcritchfield wrote 1 week ago: How many of us have seen the sign on the door of a local eatery or coffeehouse that announces … more »
