Blogs about: Customer Engagement
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Customer Engagement RIP
I’m a strong believer in the concept of customer engagement — as it relates to measuring relationship strength, that is. But the term is no longer meaningful in today’s business worl… more »
Ron Shevlin's Marketing Whims
Customer Engagement through Operations
Paul Miser wrote 20 hours ago: I recently had an issue with my bank regarding online fraud and had to cancel all accounts and open … more »
The Case for Personalized or One to One Marketing
Paul Miser wrote 1 day ago: When marketers and advertisers talk about personalized or one to one marketing, a lot of questions … more »
"First we create our structures and then they create us"
jeffcarruthers wrote 4 days ago: Happy employees make for happy customers, right? Quite apart from the research, it just seems to mak … more »
Customer Engagement RIP
— 5 comments
Ron Shevlin wrote 5 days ago: I’m a strong believer in the concept of customer engagement — as it relates to measuring … more »
What is Experience Design?
onlinemoose wrote 5 days ago: I thought I would start collecting a few interesting bits and bobs from the web to develop my think … more »
Gain Permission before Engaging in a Relationship
— 2 comments
Spur Communications wrote 1 week ago: In his recent article, Congress asks Embarq about Selling Customer Info, posted today, AP writer Dav … more »
Customer Engagement through Social Media
Spur Communications wrote 1 week ago: In the July 14 AdWeek article, Why Brands Need a New Kind of Leader, Brian Morrissey discussed why c … more »
Social Branding
Spur Communications wrote 1 week ago: What comes to mind when you think of your company’s brand? Is it a logo? Slogan? Feeling? Cu … more »
They are not talking to you and fame happens
timwtyler wrote 1 week ago: At the risk of turning this blog into a book review, I wanted to recommend “Here Comes Everybo … more »
How Budweiser Could Have Come Out on Top
Spur Communications wrote 1 week ago: For weeks now, America has been on pins and needles watching the ever-lasting struggle between Ameri … more »
Customer Engagement is the New Marketing
Spur Communications wrote 2 weeks ago: In his 1986 mind-blowing compilation, Marketing Imagination, marketing guru, Dr. Theodore Levitt def … more »
Customer Loyalty is An Inside Job
— 2 comments
The Leader Builder wrote 2 weeks ago: Focusing on the customer without connecting your people to profit is doing business on borrowed time … more »
Big Telco Beat Up My Mom
— 4 comments
Jennifer Leggio wrote 3 weeks ago: Truth be told, my mom is a little stressed out right now, having just bought a new house and managin … more »
Facts are stubborn, but statistics are more pliable*
timwtyler wrote 3 weeks ago: We are devout believers in the data driven market credo; ‘why guess when you can know?’ … more »
Because that is where the money is.
timwtyler wrote 1 month ago: The American gangster Willie Sutton when asked why he robbed banks answered; “Because that … more »
Customer what?
greatemancipator wrote 1 month ago: Helen Begley (Assistant Director, Service Transformation, Cabinet Office) was chairing a debate on t … more »
Great Web 2.0-Tools (5): B2B Blogs, Blog Strategy + Community Marketing
johnsonlab wrote 1 month ago: Two days ago Forrester published a new study on “How To Derive Value From B2B … more »
Friday Always Comes -- Phone Rings
The Leader Builder wrote 1 month ago: It’s Friday afternoon… Your major client has an issue and is demanding it be resolved by … more »
Extreme Customer Engagement
jeffcarruthers wrote 1 month ago: Working in the sporting arena, we have seen some pretty engaged customers - or fans I should say … more »
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