Blogs about: Customer Communities

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Closing the Engagement Gap and Customer Experience3 comments

Larry Irons wrote 1 week ago: A few weeks ago, we drew from the 2008 Tribalization of Business Study, sponsored by Beeline Labs, … more →

Tags: Community 2.0, Customer experience, experience design, Web 2.0, engagement, Social Media

Is a Social Network on Your Foot?1 comment

Larry Irons wrote 1 month ago: The social networking capabilities of Web 2.0 technologies provide numerous opportunities for produc … more →

Tags: Customer experience, experience design, Web 2.0, adidas, customer community, Nike, social networking, visual tags

Microsoft's Mojave Experiment: Vista actually rocks (of course).12 comments

Olivier Blanchard wrote 1 month ago: Those of us who have been using Vista pretty much since the start already knew this, but there has … more →

Tags: Customer relationship, Customer experience, Trust, Apple, Microsoft, Market Disruption, messaging, Truth, Community

The Community Gap3 comments

Larry Irons wrote 1 month ago: Rachel Happe, over at The Social Organization, recently posted an entry titled Social Media is not C … more →

Tags: Enterprise 2.0, Web 2.0, Community, Social Media, tribalization study

Tag You're It! - Hitting #1 on Amazon

Todd A Fonseca wrote 1 month ago: Do you know what tags are and how to use them to your benefit? Should you care about tags? The an … more →

Tags: Amazon, Tagging instructions, tags, advertising, Bestseller, Book Review, Books, Promotion, self publish

The Tribalization of Business: The 2008 Report is here!4 comments

Olivier Blanchard wrote 1 month ago: null Beeline Labs, Deloitte LLC and The Society For New Communications Research recently partnered t … more →

Tags: Communication, Community, Culture, Customer experience, Customer relationship, Customer Service, engagement, Social Media, social network

Innovation and Co-Creation at Nokia Beta Labs

Larry Irons wrote 1 month ago: At least since publication of the Cluetrain Manifesto, with its basic point that markets are convers … more →

Tags: Collaboration, Innovation, Co-creation

How Routine Kills Brands

Olivier Blanchard wrote 2 months ago: “The arrogance of success is to think that what you did yesterday will be sufficient for to … more →

Tags: Purple Cows, Customer relationship, Brand Promise, brand relevance, Brand Strategy, client partnerships, Management, Relationships, Routine

How Not to Build a Customer Community

Larry Irons wrote 3 months ago: I’ve discussed the importance of customer communities to innovation, customer experience, and cust … more →

Tags: Community 2.0, Best Buy, customer community

Benchmarking Engagement in Customer Communities

jeffcarruthers wrote 5 months ago: Recruitment and retention of community members is of course critical to the success of online cus … more →

Tags: Customer Engagement, CRM, customer experience management, Online Communities, WOM, Social Media, marketing as conversation

Museums and Folksonomies1 comment

Larry Irons wrote 2 years ago: A folksonomy results from distinct ways of organizing cultural categories developed from the tags, k … more →

Tags: Web 2.0, social networking

Customer Experience Management vs. Self-Orientation

Larry Irons wrote 2 years ago: “The best companies find ways to tune in to customers’ voices every day,” The Three “Ds” o … more →

Tags: Customer experience, experience design, user experience, CEM, CRM, customer experience management

Customer Communities and Innovation

Larry Irons wrote 2 years ago: Innovation is taking on mantra status among companies looking for a competitive edge in the markets. … more →

Tags: Innovation


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