Blogs about: Cross Channel

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For consumers sake, let’s drop-kick the click

feesch wrote 1 month ago: So Google for the second quarter running is unable to hit predicted analyst targets, resulting in a … more →

Tags: Advertsing Technology, measurement, Click-thru, clicks, consumer life cycle, conversions, Eyeblaster, Google, RICH MEDIA

American iPhone and the great coffee convergence

feesch wrote 1 month ago: When you travel as much as I do, one of the things you end up craving in consistency, continuity … more →

Tags: Mobile, web 3.0, Apple, convergence, iPhone, MESH, mobileme, starbucks

Cross Channel Journeys - a free eBook

Chris Hoskin wrote 1 month ago: Free eBook - Cross Channel Journeys (378KB, .pdf) For retailers and consumers, Cross-channel … more →

Tags: Business, IT Services, multi channel, Retail, technology, Cross Channel Journeys, eBook, Free, manifesto

Proactive Chat: huh

stmf2 wrote 4 months ago: Proactive chat is a neat cross-channel strategy: get site visitors to talk to someone pre-app by off … more →

Tags: Net.Finance 08, Call centre, chat

Acting like your brand online

stmf2 wrote 4 months ago: (from Monday Morning) Risa from Charles Schwab took us through their website redesign, specifically … more →

Tags: Net.Finance 08, Call centre, chat, Usability

Marc Jacobs goes Experiential

joryjor wrote 5 months ago: I was scanning some of the SXSW Interactive winners and came across this site for Marc Jacob’s … more →

Tags: Social Media, Planning, Tech Trends, Austin, Websites, Retail, Shopping, Marc Jacobs, Daisy

Head in the clouds or far from hot ‘AIR’?

feesch wrote 5 months ago: There has been a lot of discussion about the role of ‘cloud computing’ and seeing the PC as some … more →

Tags: Advertsing Technology, Future Projections, Mobile, Privacy Control, web 3.0, Web TV, Adobe, Adobe Integrated Runtime, advertsing privacy

1 + 1 = 3 when online and traditional media outlets mix well. (Often they don't.)

kfarr wrote 7 months ago: APM’s Marketplace reports the owners of The Weather Channel, Landmark Communications, are put … more →

Tags: Marketing, media, salé, Cable, agency, Online, Ads, Auction, Weather

Communicating cross-channel to a Consumer: Part 31 comment

feesch wrote 8 months ago: Over the last two instalments I have looked at how user experiences, emotional and physical, have a … more →

Tags: Advertsing Technology, Mobile, web 3.0, Web TV, advertising 3.0, Brightcove, channel development, convergence, creative agency

Communicating cross-channel to a Consumer: Part 23 comments

feesch wrote 8 months ago: Last time I discussed how understanding the mind-set of the user was key to developing effective ca … more →

Tags: Advertsing Technology, Mobile, web 3.0, Web TV, channel development, convergence, creative agency, Design, digital advertsing

Communicating cross-channel to a Consumer: Part 11 comment

feesch wrote 9 months ago: *A sticky-note to all digital designers. 20 years ago when I was starting down my journey as a desig … more →

Tags: Advertsing Technology, Interactive TV, convergence, creative agency, Design, online advertsing, digital advertsing, channel development

Channel tunnels1 comment

Tom Hopkins wrote 9 months ago:   Some of the most interesting innovations in multi-channel retailing are an extremely light touch … more →

Tags: Marketing

The evolution of the web?2 comments

feesch wrote 2 years ago: A newsgroup post from 15 years ago by Tim Berners-Lee entitled “WorldWideWeb — Executive … more →

Tags: Privacy Control, Web TV, RFID, Future Projections, Advertsing Technology, web 3.0, Mobile, technology, microsoft surface


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