Development of a proper keyword strategy for your seo/sem campaign contributes to the success of search engine rankings which of course is of vital essence to raising awareness of your website url relevance. Keyword development and analysis is a simple process to conduct. Below is an organizational outline on suggested "Keyword Strategy Development"

1. Write a focused description for your home page

"Swarovski Luxury Watches For Today's Busy Businesswoman"

2. Do you sell a product or a service? Product names are excellent keywords for some of your pages if you sell those products. Do you provide information? What type of information?

"For example, this would be for an online product/e-commerce site. Product names are excellent keywords for some of your pages. What type of information is provided? For example, you may want to include interactivity to an e-commerce driven site such as written articles, product reviews, sales and product information, store and customer service information..."

3. Does your business have any quirks?

What is unique? What is the niche? What makes you OUTSTANDING? It is best to take some time to review this and develop a proper statement.

4. Brainstorm as many ideas as possible

Think in keyword terms. Very simply, list keywords, names, from your own team ideas or yourself before utilizing online ad keyword tools.

5. Visit your competitors websites

Analyze the content of your competitions site. Try to find out as much information and detail as possible. How do they market? What KEYWORDS are "catchy" phrases and most developed in the home and landing pages.

6. Visit one of the major search engines

Of course, it would be recommended to utilize Google for keyword searching. Type in exp."Swarovski" product and the list should develop over 50+ keywords or more for your seo campaign.

7. Determine keyword phrases

Thinking differently, matching phrases, differences in phrases, out of the box examples techniques are some methods to try for conversion and lists.

8. Keep a listing of your keyword ideas

Of course, to store the data and information for your files is recommended for future use. Updates to your website, new ideas, content changes...

9. Start with one main key word

Use major words. exp. "Watch" "Swarovski" In solo, then you can add pairs to phrases, mixing the creativity in fusing keywords.

10. Make a list of 50 keywords or phrases

You can make up your own listing of relevant keyword phrases or utilize site tools such as Google keywords/analyzer.

11. Narrow competition by choosing keyword phrases

What is variation?

The objective of every search engine is to retrieve website pages that are most relevant to a search query. You can consider the keyword phrase "Trendy Swarovski Crystal Watch"

Then later, add simple keyword variations.

trendy swarovski crystal watch "product" "fashion trends" "accessories"

This keyword string tells Google to gather the top website pages for the phrase "Trendy Swarovski Crystal Watch" but evaluate these pages and back links based on possible variations.

12. Place in order of importance

Analyze your keyword results and use common sense to place your keywords "STRONG" in order of importance.

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1. Get your pages indexed and keep them there

Resubmission and submission of your website to major search engines.

2. Resubmitting your pages is important

Keep your url fresh in the major search engines by actively submitted your url to Google, Yahoo, Msn.

3. You cant make changes unless you know what your ranks are

Stay on top of your numbers. SEO religiously, should be followed as traffic = profit. With no traffic there is no profit.

4. Successful web optimization begins in simple keyword phrase

Simple phrases such as "Golf Clubs" "Golf Products" "Golf Clothing"

5. Fine tune your keywords and narrow competition

Detail, detail and more details. Using keywords in a detailed manner.

6. Ask your customers for advice

Your customers, your site visitors and any outside affiliation to your company is a great way to gather and collect quality input direct from active sources. Ask them "Have you keyword searched our website lately" Make note of the feedback to ask your customers for advice.

7. Combine keywords that are distantly related

Pairing keywords that are in relation to phrases is key. Going out of the realm of keyword matching will not contribute to success in site rankings.

8. Is your keyword commonly mispelled

Stay on top of the details. Check for spelling of your keywords, appropriate phrases. Mispellings should be corrected ASAP.

9. Are your services region specific?

Regional SEO is the art of choosing a specific region or location to obtain top site rankines.

10. Stop using "Stop" words

Search Engines do not consider extremely common words in order to save disk space or to speed up search results. These filtered words are known as 'Stop Words' Google has defined a listing of many keyword "stop" words that should not be listed in your SEO.

11. Be careful when using trademark terms

Quote "SEO ROUNDTABLE" Trademark terms. exp. Google: No trademark terms in ad text or headline. Some trademark terms are placed on “blocked list.”

Trademark terms are a consideration in Quality Score. This can cause problems, i.e.: “Enterprise” was flagged in one example as a trademark term. TM policies are still evolving, so many times advertisers are left to police themselves.

12. Develop a keyword strategy

Keyword insights and strategy should be an essential ongoing process around your entire internet marketing strategy campaign. Analyzing your competition, seeing what they cater to, what can you do different is key.

If you have a niche business, if you know your product so well then it is time to make success. Developing a great keyword strategy as structure results in great return. You should have a focus on your keyword strategy. For example focus on "Books for Children" "Books for Adults" Note: You are focusing not just only on children as a market but including adults as well, say your niche would be "An online store for creativity through books" Thinking competitively, your target market may be for children however there could also be a niche served for adults.

Why not take part in this market to edge out competition?

Spot a need that is overlooked

Utilize Google Adwords to develop a keyword strategy

Take note of that need

KEYWORD insights drive development

Developing a product/product group around your keyword base is key

Think clever. Recognize what your "potential" customers would search for.

Then you create your content and keywords around those customers search.

Below is also a list to stay on top of rankings by maintaining the following:

Site structure

Make sure your subpages are easily accessible by the major search engines. You can also create a site map that links to all pages of your website and place a link to it from the homepage

No url variables

Avoid variables. Variables are very slow to index and will result in no page ranks.

Obtain Links

Inbound links, popular traffic and quality sites that link to your page will result in proper site rankings through link popularity results.

Analyze all data, content in both big picture and small. Make sure your web pages load quickly and that your are properly linked to other quality related websites.

2. Determine what your rankings are (site and pages)

Simply stay on top of your web site rankings. Where are you on the list?

3. Consider what keywords are important to your site

You can utilize some the SEO strategy articles provided here to deliver and generate appropriate keywords for your website.

4. Determine where to place those keywords

Strategically, placing keywords and content, content, content is key. Thinking at the algorithmic level that "content is king" You should be able to place appropriate keywords under the meta-title and specific content areas of your website. Below is more detailed information about "optimization"

With Meta Tags there are 2 very important fields:

Title Tag - arguably the most important SEO tag for any website on the Internet. Every page should have a unique Title.

META - A good rule of thumb is to create descriptions that do not exceed 200-250 characters.

The META keyword Tag is essentially useless in today's SEO market.

The other optimization element to keep in mind is body content. The major search engines are looking for dense content, with the right amount of keyword density and/or keyword placements. It is best to place body content within a viewable area of the website.

Providing the spiders to crawl you website with the appropriate keywords as well as fresh content you want to rank in variety of places, including META tags, title, alt, body, content, urls and links.

6. Correct problem areas

By actively reviewing problem areas on a regular basis you are able to correct top ranked pages for SEO.

7. Record your positioning work

Keeping track of your ongoing work and monitoring stats and progress is important to follow through for effectiveness in top ranked pages.

-What are your goals? Think in the next 6mth, 12mths.

-What are you trying to accomplish? SEO, traffic increases, profit, conversion

-What pages are important? Home, landing, what is stressed?

2. What are your rankings now?

-Search for keywords

3. Consider keywords important to your site

4. Determine where to place your keywords

5. Try new experiments

By using web positioning strategies that are designed to give the engines what they want and need in order to find your site, among those other pages "spider" of your web site is key. Between 80-90 percent of all web site traffic comes from the major search engines. Creating search engine friendly web pages that will boost your site to the top of the rankings and significantly increase your web site traffic for your important keywords.

Marketing to an international market can be quite complex in process. While trying to balance product quality and delivery, you have to juggle multicultural promotions with the other. Listed are some tips for strategy.

1. Include proper phone numbers

2. Encourage email

3. Specify customer support hours

4. Watch your dates

5. Think metric

6. Watch your dates

7. Remember cultural differences

8. Offer multiple payment options

9. Follow local tax guides

2. Detail your sales process

3. Choose a development route

4. Establish priorities and objectives

5. Evaluate software

6. Outline and distribute an rfp

7. Track results

1. A central depository as information emerges

2. Sale becomes more of a science

3. Everyone in the sales force has greater opportunity

4. Forecasts based on current, ongoing data

Cost of Sales Force

The cost depends on the direct hardware costs of equipping your sales force and costs for training supporting them.

Calculating sales force ROI

What is the bottom line?

-Number of sales reps

-Montly gross

-Average monthly sales

-Gross profit

-Profit increase

-Gross profit per rep per month

1. Collateral Material

2. Advertising

3. Public Relations

4. Direct Mail

5. Telemarketing

6. Trade Shows

-Company logo

-Logo design

-Slogan

-Photos

-Corporate colors

Sources of awareness on the web.

-Search Engine Links, counting the ability and number of times your site is included in each of the major search engines.

-Links to your site, use major search engines to count the number of links from other web sites to your site.

-Media coverage, monitor online news publications

-Discussion mentions, monitor appropriate discussion mailing lists

2. Inquiries/the most accurate predictors of future sales is the number of inquiries from prospective customers. By watching the key indicator, you can quickly spot the need to make changes in your marketing of product offerings before you experience a significant downturn in revenue.

3. Number of customers/another key indicator of revenues is the number of customers served each month.
4. Sales volume/the most obvious measurement is to track the total dollar volume of sales each month to see how a company is doing.

5. Repeat customers and order size

6. Analyze web advertising. Many web advertisers link their banner ads to a unique page on their site that supports the message in the banner ad.

7. Analyze web traffic. Data from the traffic coming to your site generates a substantial amount of data giving you great insight into the people who see your web pages.

8. Web Visitors/learn more about the individual people coming to your site. Provide information about themselves before they gain access to certain valuable information.

9. Privacy

10. Analyzing email response/the value of email marketing enables you to broadcast messages to many people very easily.

-top search engines, infoseek, alta vista, lycos, excite, hotbot, webcrawler

Prepare to submit to search engines

-company name, address, url, contact person, keywords

Improve ranking

-seo, meta tags, content

Use submission services

-traffic from specialized search engines

Pay for placement

-use keywords appropriate to you

Use PR to tell your story

-create an effective pr program

Talk to editors

-create effective pr programs

Distribute press releases

-communicate your story to editors

Create a media list

Write press release

Getting links to your business from other sites

Email marketing campaign

Co-branding

Customization of newsletters

Buying ads

Advertise on the Internet

Link exchanges

Finding qualified employers online has been increasingly difficult these days. The lack of skilled and experienced workers is evident in almost every industry. A few advantages of using the Internet to identify potential employees include the following:

1. Speed

2. Cost

3. Flexibility

4. Efficiency

Utilizing online strategies to find employers online, you will be able to

1. Work with newsgroups

2. Set up a career page

3. Links create opportunities

4. Extend Newspaper ads

5. Online job orders

6. Search resume database centers

7. Use search agents

Local Presentations. Playback and interaction are immediate, after the files are transferred. The multimedia content can be updated at a single source. Instructional material can be reviewed by the user repeatedly. Many presentations utilize a slide show metaphor. Microsoft NetShow is an excellent program for incorporating this type of presentation. Distance learning can handle training on highly sophisticated applications.

Streaming Audio and Video

Streaming media makes live real time broadcasts over the web possible. Although the quality may not be the best, it is improving by leaps and bounds with each new release.

Lucent Technologies is a big believer in streaming media. Lucent utilizes real audio to enhance its corporate communications and add depth to regular text announcements.

Teleconferencing with the web.

One of the complaints about computer based or web based instruction is the lack of a human touch. Remote based training generally takes one of two approaches.

Corporate communications. Employee orientation is needed as the enterprise grows so the amount of information each employee needs to function is properly utilized. An intranet is a wonderful tool for gathering, storing and retrieving information. Conveying strategy to your company has become a more obtainable reality thanks to intranet based information.

Virtual Classrooms

Distance learning has many advocates in academic circles. With online learning comes online testing. Many of the distance learning solutions offer some form of evaluation. One key advantage of online testing is designed for multiple choice selections.

Working towards a common goal, teams traditionally work together in the same place and at the same time. In today's global economy, a product development team could easily be spread across the nation or the world. Advancements in the online world have made virtual team building not only possible but practical. With online team building communicating over the Internet and intranet, your product development team can:

1. Fascilitate internal communications on specific topics

2. Put forth ideas and solicit opinions

3. Solicit comments

4. Bolster creativity

Innovation through a virtual team

1. An online strategy can benefit the creative process in many ways. Individual ideas can be sent to a publicly accessible suggestion box.

Concept mapping in a virtual meeting

1. One of the most engaging development techniques is concept mapping, now possible online. Using conference software such as Microsoft's Net Meeting to brainstorm new product development.

Working with advisory councils online

1. The internet is great for brining advisory groups to get consumer reaction to a new product or marketing direction. You can use the Internet to find out what your customers really want. Certain industries are more market driven than others.

Online project management

1. The more multi-faceted you are on a project, the more difficult it is to manage. Project management software goes a long way toward putting all the factors and variables in a cohesive format. Depending on the sophistication of the particular project management software, you can view the schedule for yourself or other members of the team in a timed basis.

Using virtual offices

1. A virtual office can be set up for any configuration of in house personnel, clients, or potential clients however it is very effective when used in a team situation. Online meetings can be scheduled as needed and held within the virtual office.

Setting up a typical virtual office is straightforward. I would recommend utilizing Instant! Team Room software from Lotus.

A large part of product development is understanding the competition. Existing and potential competitors should be identified and targeted. The more you know about a competing product and the competition itself, the better your company can develop and market your product.

-Track import/export records

-Find unknown competitors

-Competition gained by press

-Uncover a pricing schedule

The internet offers several routes to gathering the business intelligence that can enhance the distinctive way of competing.

1. Through web sites

2. Through government sources

3. Through private research firms

4. Through subscription services

As a group, Internet users tend to be trend leaders and early adopters which makes online market research ideal for certain types of companies. Companies look to early adopters to pay a premium to be the first on the block to have the latest innovation and to influence others in the market.

The typical Internet user...

-well educated

-male but not exclusively

-income is spread across the board

-racially balanced

-media savvy

-Conduct online focus group

-Take e-surveys, for gathering quantitive data, surveys have long been the primary tool. The rise of the Internet adds new tools to market researchers.

-Uncover secondary research

Online demographics demand market research communication between a cross section of consumers and the researcher.

Case Study. Boeing Company

Boeing maintains an inventory of 410,000 parts for a wide range of airplanes. The company has implemented an extranet to facilitate the purchasing of repair parts. Valued customers are registered and given a password to gain entry into the Boeing extranet.

1. Expedience

2. Quality

3. Value

What do you think when you think of the Internet?

SPEED. Every aspect of business enables companies to act much faster. Sales, marketing, design, fulfillment the enhanced communication quickens every process.

Advantages of high tech.

Improving internal communication.

Working with your suppliers and vendors.

Broadening your market share.

Reach out to new and old customers.

The internet is the most efficient business communication medium in existence today. Its the fastest and fullest mode of communication offering the capacity for a complete exchange of information from all parties.

If your business is not taking advantage of the Internet you are history.

A few compelling examples demonstrate the importance of an online presence.

Boeing - sold over $25 million in airplane parts to its vendor base through the Internet.

Amazon.com - over 55% of sales are to repeat customers.

Dell - covered both retail and b2b, has generated over $3 million in orders per day from its web site.

Simply, if your competitors have not taken full advantage of the Internet, you can bet it's only a matter of time. What makes the Internet so strategically vital is the degree and type of communication it makes possible.

Internal Communication

Messaging

Administration

Publishing

1. Make your website easy to navigate. Your website should be content driven, visually appealing in design and marketed appropriately to your audience. Sites that are too convoluted, heavy in graphics, hard to read or understand convey poor visibility and it will only amount to your user's loss of interest. A great site design makes an impact, lures customers in by great marketing content and layout.

2. Keep all promises you make. Over promising and not delivering? Customer service is key in business. Develop a consistent model to stay on top of your emails, delivering response in appropriate time matter and etiquette.

3. Keep visitors informed. Interactivity, adding news to your website and updates is a great way to motivate and inspire your visitors to return on a regular basis.

4. Promote interactivity. Question forms, feedback, chat, virtual assistance, avatars, blogs, wikis and utilizing 2.0 technologies is a great way to promote your business online and gain customer loyalty through live interaction.

5. Keep visitors informed of whats new.

2. Alliances with people and places within the industry you cover. Companies within your industry may agree to a benefit of obtaining news you give first. There are a lot of strategic partnerships you can look into.

3. Alliances with noncompeting sites that provide value added services.

4. Alliances with your regular visitors. Recruit some of your visitors to help you with difficult tasks. Always put your visitors first.

Evaluate progress of your alliance and plan.

2. Create a strong community and recruit help from that community in building a strong foundation. There is strength in numbers. The more loyal people in your community are, the more allies you have, the easier it is to compete. Observe the aggrigated sites like AMazon and Ebay. How they partner with a community of affiliates who in turn have been reciprocal to developing web traffic.

-Identify your competition

-Build relationships with smaller sites

-Find talented people to work with

-See if your competitors have a press kit

-Look for a counter or stats button

-Subscribe to their newsletter

-Visit regulary

-Look for an faq

-Monitor there forums

-Request ad information

Establishing trust and visitor loyalty is one of the most overlooked aspects in web marketing. What is more important is in keeping visitors.

Loyalty.

-Beta test with current users

-Branding

-Interactivity

-Information email newsletters

-Quick response

-Personalize your site

-Fresh content

-Branding