Blogs about: Creative Versioning
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Media Buying and Selling
According to Adage, Discover Financial is putting its $85 million media buying account into review. This is a great opportunity to touch on a huge difference between brands and their local entities.… more →
LiveTechnology Blog
Small Medium Enterprises
Nick wrote 1 month ago: Local Marketing should be defined as marketing with content or budget control at a local level. Th … more →
Media Buying and Selling
Nick wrote 2 months ago: According to Adage, Discover Financial is putting its $85 million media buying account into review. … more →
Advertising is Local
Nick wrote 2 months ago: DirecTV CMO, Paul Guyardo was quoted in Adage as saying: “Three years ago, the marketing strat … more →
Cross-Medium Ads Drive Sales
Nick wrote 2 months ago: In a recent survey by Clark, Martire & Bartolomeo, one of the conclusions reached is “Seei … more →
The New ROI: Brand Networking
Nick wrote 2 months ago: With advertisers struggling with ways to deal with Web 2.0, many marketers question the return on in … more →
Local Marketing Rings the Cash Register
Nick wrote 3 months ago: Peter Sachse, CMO of Macy’s, was interviewed in the Wall Street Journal on Wednesday regarding how … more →
Agencies Still Don't Get It
Nick wrote 3 months ago: In yesterday’s Wall Street Journal, the company avVenta was hailed as “reaping the rewards” of … more →
LiveTechnology in the Blogosphere
Nick wrote 3 months ago: LiveTechnology was recently mentioned in the blog of Greg Sterling, the founding principal of Sterli … more →
Local Newspaper Websites Lead in Local Online Advertising
Nick wrote 3 months ago: In a report by Borrell Associates, over $2 billion was spent in 2007 by local advertisers on the web … more →
What is Creative Versioning?
Nick wrote 4 months ago: We often get asked, “What is creative versioning?” Quite simply, creative versioning … more →
Media Focus: Out-of-Home
Nick wrote 4 months ago: A new report out from Aegis Media’s PosterscopeUSA reveals that young adults and the affluent … more →
Creative Versioning LinkedIn Group Formed
Nick wrote 4 months ago: With over 150 members, the creative versioning group is off to a great start as a LinkedIn group. L … more →
Macy's Local Marketing Strategy
Nick wrote 5 months ago: According to AdAge, Macy’s CMO Peter Sachse is pursuing a strategy to balance national and local a … more →
Local Advertising Strategy at Macy's
Nick wrote 5 months ago: According to AdAge, Macy’s CMO Peter Sachse is pursuing a strategy to balance national and loc … more →
Project Canoe
Nick wrote 5 months ago: In a follow-up to the post about a universal VOD metric, here’s an interesting NY Times articl … more →
Creative Versioning: Targeting Your Local Market
Nick wrote 5 months ago: Have you ever seen those AT&T Wireless ads in your newspaper that have the locations of AT&T … more →
Four Mistakes Retail Marketers Make
Nick wrote 5 months ago: This is an interesting White Paper released by the Association of Advertisers and Creative Versionin … more →
Four Mistakes Retail Marketers Make
Nick wrote 5 months ago: This is an interesting White Paper released by the Association of Advertisers and Creative Versioni … more →
Google's Search Market Share Hits 70%
Nick wrote 5 months ago: According to statistics released by Compete, 70% of all web searches were initiated from Google. Th … more →
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