Blogs about: Cpm Rates

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CPM Pricing Will Ultimately Put EMSPs Out Of Business

After my tirade yesterday against volume-based CPM pricing in the email marketing sector, I was disappointed to see the recent post on Bronto’s blog announcing the vendor’s move towards a … more »

NxtERA Marketing Blog

Vertical Media (Glam, Break, Federated...) - blah! — 3 comments

un1crom wrote 4 months ago: Today a little bit of a spat broke out about Federated Media and Glam. John Battelle wanted to make … more »

Tags: Data Mining, Economics, Business Strategy, Online Advertising, Glam, break, Vertical, Niche Marketing

CPM Pricing Will Ultimately Put EMSPs Out Of Business — 3 comments

Elana Anderson wrote 4 months ago: After my tirade yesterday against volume-based CPM pricing in the email marketing sector, I was disa … more »

Tags: customer analytics, 'database marketing', Marketing, Marketing Technology, Web Analytics, Bronto, eMail Marketing, marketing database, Segmentation

CPM Pricing Is To Blame For Bad eMail Marketing — 5 comments

Elana Anderson wrote 4 months ago: One of the issues I am currently working on is to understand what it takes email marketers to move b … more »

Tags: Online Marketing, 'database marketing', customer analytics, Marketing Technology, Campaign ROI, Cheetahmail, e-dialog, eMail Marketing, Epsilon


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