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Using Moneyball Strategies to Win the Content Marketing Game

by Tim James

In a recent article published on Marketing Land, an author used the famous concept of Moneyball and applied it to content marketing. If you aren’t familiar with the Moneyball concept, it began when Billy Beane became manager of the 2001 Oakland Athletics. 497 more words

Strategy

Yahoo Moment: Google gets my content as #1 link on search

I have been blogging off and on in recent times, and last few weeks it has been all about sling, adobe aem (cq), unit testing and what not. 89 more words

Quality

What I Read (aka The Content I Consume)

I start each day with the expectation of getting around to a pretty full list of news and information. Or, to put it in more modern vernacular, I expect to consume a lot of content. 844 more words

Digital Publishing

How much do you value your content?

Bruno Mars says he wants to be a billionaire. Who doesn’t? But maybe a billion isn’t enough. As you read this a young man named Evan Spiegel is probably sitting in his new Venice Beach headquarters pondering the $10 billion valuation of his baby, Snapchat. 419 more words

Marketing

THE NUCLEAR FAMILY

Jai Love-LaPan, Grace Pogonoski, Ryan Baxter, Corey McCrossin

Facebook // Bandcamp // Tumblr 

Originating in Wollongong, the Sydney based punk 4 piece, The Nuclear Family have just come back from their self titled EP tour. 510 more words

Content