Blogs about: Consumer Packaged Goods

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Slim Jim Spices Things Up

Mick O'Brien wrote 3 days ago: I have a long-standing, highly emotional relationship with Slim Jim, those pepperoni inspired and ch … more »

Tags: Online Marketing, Advertising and Marketing, digitas, Internet Advertising, online banners, CPG Wbsites, Advergames, Slim Jim Spicy Town

2X Ultra Cool2 comments

colleenjaycox wrote 1 week ago: I went to stock up on some laundry detergent a week ago and could not find my usual brand/bottle, mu … more »

Tags: Raves, Green Marketing, laundry detergent, Tide, 2X Ultra Tide, Simple Pleasures, Packaging, Plastic, water

This Deodorant Ad is Attractive and Repelling

Mick O'Brien wrote 1 week ago: Every now and then Attention Shoppers! comes across a banner ad that is so simple, compelling and … more »

Tags: Advertising and Marketing, Branding, CPG Wbsites, Creativity, digitas, Internet Advertising, Online, online banners, Online Marketing

Stride Gum Partners With Semi-Famous Internet Dancer

Mick O'Brien wrote 1 week ago: As Attention Shoppers! has often pointed out, it is difficult to create, from scratch, an online exp … more »

Tags: Advertising and Marketing, CPG Wbsites, Creativity, Internet Advertising, Online Marketing, CPG marketing online, Stride gum dancer

Fresh Breath Makes the World a Better Place

Mick O'Brien wrote 2 weeks ago:   What does minty fresh breath have to do with giving third world children the chance to play spor … more »

Tags: Advertising and Marketing, Branding, CPG Wbsites, Creativity, digitas, Internet Advertising, Online Marketing, Listerine Red ball, Online cause marketing

People Loved to Watch HBO’s Voyeur at Cannes

Mick O'Brien wrote 3 weeks ago: Since there was so little award-winning work in the CPG category at Cannes this year (significantl … more »

Tags: Advertising and Marketing, Branding, CPG Wbsites, Creativity, digitas, Internet Advertising, Online Marketing, HBO Voyeur Cannes Winner

Cannes 08 Part Deux

Mick O'Brien wrote 4 weeks ago:   Every year Cannes recognizes some of the biggest, game-changing advertising ideas in the world. A … more »

Tags: Advertising and Marketing, Branding, CPG Wbsites, Creativity, Internet Advertising, online banners, Online Marketing, cannes award winners, Cannes cyber winners

Packaging Design Examples Begin!

dadesignofohiollc wrote 1 month ago: As noted on our website we have started trickling in examples of our packaging design work this mont … more »

Tags: Packaging Design, CPG

Our Second Annual Cannes Report

Mick O'Brien wrote 1 month ago:  Loyal readers of Attention Shoppers! can’t help but have noticed that we have been strangely sil … more »

Tags: CPG Wbsites, Internet Advertising, Online Marketing, cannes festival cyber lions, cpg cannes award winners

GE Caulk Singles

Josh Kutticherry wrote 1 month ago: Earlier this week, we wrote about Honda’s new FCX Clarity, which represents innovation on a v … more »

Tags: Retail, New Product or Service, Ge, Caulk, caulk singles, incremental innovation

Another Reason to Love Chocolate

Mick O'Brien wrote 1 month ago:   There is a very good chance that you love chocolate. A lot. And I love this new site from Cadbury … more »

Tags: Advertising and Marketing, Branding, CPG Wbsites, Creativity, Internet Advertising, Online, Online Marketing

Online ads effective in reaching mature adults1 comment

inpageads wrote 1 month ago: Despite perceptions of the Mature market as not being online, a new report from Focalyst, a Millward … more »

Tags: Advertiser, Campaign, InPage, InPageAds, Internet, Online Advertising, Aided Brand Awareness, Brand Favorability, Dynamic Media

Baby (Brain) Food

Mick O'Brien wrote 1 month ago: We all want our kids to be smart, right? Well, the intelligent people at Plum (high-end baby food … more »

Tags: Advertising and Marketing, Branding, CPG Wbsites, Creativity, Internet Advertising, Online, Online Marketing

A Dutch Treat—Some Crazy Tea Time

Mick O'Brien wrote 1 month ago: Check out the hallucinogenic hi-jinks brought to us courtesy of Dutch agency CCCP, located in Amst … more »

Tags: Advertising and Marketing, Branding, CPG Wbsites, Creativity, digitas, Internet Advertising, Online Marketing, lipton clear green tea site

Banner Ads with New Awareness Builders and Twice the Engagement Power!

Mick O'Brien wrote 2 months ago:  At Attention Shoppers!, we have a love hate relationship with banner advertising. We love the fact … more »

Tags: Advertising and Marketing, CPG Wbsites, Creativity, Internet Advertising, online banners, Online Marketing, CPG banners, great banner ad

Couponing and A Down Economy, Part 11 comment

Bryce Marshall wrote 2 months ago: This is the first entry of a two-part series examining different online marketing strategies and tac … more »

Tags: knotice, online marketing tactics, Relevance, online marketing in a recession, Coupons, eMail Marketing, FSI, Brand Loyalty, trial and adoption

That’s One Crazy Clock!1 comment

Mick O'Brien wrote 2 months ago:  Every year, like clockwork, the Clio Awards take place. The Clios used to be the most famous ad aw … more »

Tags: Advertising and Marketing, Branding, CPG Wbsites, Creativity, digitas, Internet Advertising, Online, online banners, Online Marketing

Whither Widgets?

Mick O'Brien wrote 2 months ago:   Last year, Newsweek declared that 2007 would be the Year of the Widget. I’m not sure that most … more »

Tags: Advertising and Marketing, CPG Wbsites, Internet Advertising, Online Marketing, advertising widgets, aquafina widget

Just What The Boys Need--Another Contest

Mick O'Brien wrote 2 months ago:   We all know that marketing in the online world is all about offering value to people that you wa … more »

Tags: Creativity, Online Marketing, Advertising and Marketing, Branding, digitas, Internet Advertising, CPG Wbsites, online promotions, Online Contests


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