Blogs about: Consumer Engagement
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Customer Engagement through Operations
I recently had an issue with my bank regarding online fraud and had to cancel all accounts and open new ones. A few months later, one of the canceled accounts (that had fraud on it) reared its ugly … more »
SPURspectives
Customer Engagement through Operations
Paul Miser wrote 16 hours ago: I recently had an issue with my bank regarding online fraud and had to cancel all accounts and open … more »
The Case for Personalized or One to One Marketing
Paul Miser wrote 1 day ago: When marketers and advertisers talk about personalized or one to one marketing, a lot of questions … more »
Gain Permission before Engaging in a Relationship
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Spur Communications wrote 1 week ago: In his recent article, Congress asks Embarq about Selling Customer Info, posted today, AP writer Dav … more »
Customer Engagement through Social Media
Spur Communications wrote 1 week ago: In the July 14 AdWeek article, Why Brands Need a New Kind of Leader, Brian Morrissey discussed why c … more »
Social Branding
Spur Communications wrote 1 week ago: What comes to mind when you think of your company’s brand? Is it a logo? Slogan? Feeling? Cu … more »
How Budweiser Could Have Come Out on Top
Spur Communications wrote 1 week ago: For weeks now, America has been on pins and needles watching the ever-lasting struggle between Ameri … more »
Customer Engagement is the New Marketing
Spur Communications wrote 2 weeks ago: In his 1986 mind-blowing compilation, Marketing Imagination, marketing guru, Dr. Theodore Levitt def … more »
Right Now, Mobile is a Service
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Brian Deagan wrote 1 month ago: Since the news broke that GameSnake.com and Knotice are entering into a partnership, I thought I … more »
The Gratitude Effect: Building Consumer Loyalty
koryelogan wrote 3 months ago: Powered recently updated our web site. This update includes a series of videos detailing things such … more »
Aetna Takes the Lead on Personal Health Records
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Scott Bradley wrote 4 months ago: Aetna deserves praise for being out in front with the first-ever personalized search engine that min … more »
Who Marketed to Me Today: Borders
lhmcclean wrote 5 months ago: Last fall, I shopped in a local bookstore and the clerk was an amazing cross-marketer. Checking out … more »
"We Want You to Take 50 Million of Us as Serious as You Take One Reporter from the Wall Street Journal"
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lhmcclean wrote 5 months ago: You just read the 95 thesis of the Cluetrain Manifesto. Pretty interesting stuff. Ultimately, the … more »
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