Blogs about: Consumer Beliefs

Proof that "offer less and sell more" works

Lee Iwan wrote 2 years ago: I knew it. For years I thought I was the only one who suffered from anxiety, stress and indecision … more »

Tags: Marketing, Business, Ideas!, Reinvention, Management, General Interest, International Business, Consumer Marketing, Consumer Behaviour

Green May Be Ho-Hum for the Holidays, But It’s Here to Stay — 7 comments

dwigder wrote 7 months ago: So far, this holiday season has seen a rather muted push on green by retailers, both in terms of the … more »

Tags: Brand engagement, Business Model, climate change, Consumer behaviors and beliefs, Eco-friendly products, Environmental Marketing, Green Brands, Green Consumer Demand, Green Consumerism

Drought Can Spark a National Dialogue on Climate Change - Part II — 1 comment

dwigder wrote 9 months ago: “You can’t call it a drought anymore, because [the US Southwest is] going over to a drier climat … more »

Tags: climate change, Consumer behaviors and beliefs, Environmental, Environmental Marketing, Green, Green Consumer Demand, Green Consumer Research, Green Marketing, Pricing

Green Marketing as a Vehicle for Consumer Engagement — 2 comments

dwigder wrote 9 months ago: Today, smart marketers are focused not only on whether consumers view their message, but to what ext … more »

Tags: Brand engagement, Business Model, Consumer behaviors and beliefs, Consumer Generated Content, Digital Media, engagement, Environmental Marketing, Green Consumer Demand, Green Consumerism

Give this away — 2 comments

Lee Iwan wrote 1 year ago: Right now I’d like you to copy, paste, print, and send the following quotation to everyone in … more »

Tags: Marketing, Consumer Marketing, Consumer Behaviour, Consumer Behavior, Lee Iwan, consumer psychology, Sales and Marketing, Business Opportunities, Business Opportunity

Lonely and have no friends — 55 comments

Lee Iwan wrote 1 year ago: Once again we are reminded that America is becoming a lonely place to live. More and more people are … more »

Tags: Career and Job, General Interest, Personal Growth, Consumer Behaviour, Consumer Behavior, life hack, Lee Iwan, consumer psychology, Work

Airlines - smokers only - what's next

Lee Iwan wrote 2 years ago: Boing Boing has alerted us to what a first seems like a crazy idea….an airline for smokers. S … more »

Tags: Marketing, Business, Travel, Ideas!, Reinvention, General Interest, International Business, Consumer Marketing, Consumer Behaviour

The clients I don't want

Lee Iwan wrote 2 years ago: In business the key is to find, promote and satisfy a specific customer for your specific product or … more »

Tags: Business, Management, Career and Job, General Interest, International Business, Lee Iwan, Consultants, business consultant, Bits and Pieces of Accumulated Experience

What happens when we have NO friends? — 1083 comments

Lee Iwan wrote 2 years ago: A sociological study of changes in American's personal networks and close friends, provides some … more »

Tags: Business, Career and Job, Consumer Behavior, Consumer Behaviour, Consumer Marketing, consumer psychology, General Interest, International Business, leadership

When your brand gets accepted by the wrong consumers

Lee Iwan wrote 2 years ago: Here is an interesting dilemma. Frederic Rouzaud, managing director of Louis Roederer, apparently m … more »

Tags: Marketing, Business, Ideas!, Reinvention, Management, General Interest, International Business, Consumer Marketing, Consumer Behaviour