Blogs about: Consequential Value

A Great Deal May Not Be a Real Value, Part 3: Consequential Value

davidpleach wrote 8 months ago: The search for what I have coined “consequential value” asks not for number of “impressions ma … more »

Tags: Impact, community impact, Generosity, advertising

We Will Miss Carlin, or Should

davidpleach wrote 3 weeks ago: That I will miss George Carlin may seem out of place on this blog. Of course, many good Christian f … more »

Tags: DEFINING NEEDS, Value

Light a Cigar for the Soldiers1 comment

davidpleach wrote 1 month ago: Cigars, for many a man (usually a man), means guilty pleasure. We like’m but we’re not … more »

Tags: Value, PREMIUMS and PROMOTIONS, BRAND "LIFT", Impact, Donating, Operation Cigars for Troops, Cigars, soldiers, Altadis brands

Blair 'will listen' to ID fears

Airell wrote 1 month ago: Tony Blair has promised he will listen to concerns about plans for identity cards after seeing hi … more »

Tags: we've got to do better, Club & SS Thoughts..., Big Love, Ilike, DEFINING NEEDS, God's Love, Value, PASTORAL MARKETING, PREMIUMS and PROMOTIONS

Head to Bonnaroo to Learn a Little

davidpleach wrote 1 month ago: As it turns out, it wasn’t all about the music. Bonnaroo had a little school on site. And a … more »

Tags: BRAND "LIFT", Business, community impact, Information, Marketing, Value, academy at planet roo, Bonnaroo!!!!, College Recruiting

Hain backs loyalist project grant

Airell wrote 1 month ago: The government is to fund the first stage of a new conflict transformation initiative in loyalist … more »

Tags: we've got to do better, Big Love, Club & SS Thoughts..., DEFINING NEEDS, Ilike, Impact, Magician, PASTORAL MARKETING, PREMIUMS and PROMOTIONS

Stimulus Check Lust--Make a Date with Your Grocer

davidpleach wrote 1 month ago: Everybody is slobbering over your IRS stimulus check. Home Depot, Sears, and every freaking car dea … more »

Tags: BRAND "LIFT", Business, community impact, CV SCORING, DEFINING NEEDS, Impact, PASTORAL MARKETING, PREMIUMS and PROMOTIONS, Value

Bella, Netflix, and the Monster on the Wall1 comment

davidpleach wrote 1 month ago: You MUST see the movie Bella. But more about the movie in a moment… My wife, Laura, and I are … more »

Tags: Value, Impact, community impact, Inspiration, Books, PASTORAL MARKETING, Scott McKain, thomas nelson, Movies

I Ran a Half-Marathon...But, Really, Was it Fun?4 comments

davidpleach wrote 2 months ago: When Mark McGwire was smacking homers 3 times a week on his way to breaking Baseball’s home ru … more »

Tags: Business, community impact, DEFINING NEEDS, Impact, Inspiration, PASTORAL MARKETING, Value, Country Music Marathon, half-marathon

The Sun-Times Makes Space for God

davidpleach wrote 2 months ago: The Chicago Sun-Times’ usual modus operandi is to report the life and times of the City of Big … more »

Tags: Business, community impact, DEFINING NEEDS, Impact, Information, Inspiration, PASTORAL MARKETING, Value, Cancer

Dentists Do It Better

davidpleach wrote 2 months ago: Do you know what this gadget is? I didn’t when I first saw it, but I’m on the dense sid … more »

Tags: BRAND "LIFT", Business, Impact, PREMIUMS and PROMOTIONS, Value, Dental Insurance, Principal Financial, Teeth, toothpaste

Cookies with Your X-ray3 comments

davidpleach wrote 2 months ago: Sometimes it’s the little things. I’ve been going to doctors’ offices for, er, sev … more »

Tags: BRAND "LIFT", Business, Impact, PASTORAL MARKETING, PREMIUMS and PROMOTIONS, Bedside Manner, Cookies, doctors manners, Otis Spunkmeyer

Running for Health--How Some Employers Encourage Employees1 comment

davidpleach wrote 2 months ago: You may recall a post I did a while back about the company that employs me, Thomas Nelson, Inc., com … more »

Tags: Brand, BRAND "LIFT", Business, DEFINING NEEDS, Impact, PASTORAL MARKETING, Value, Chick-Fil-A, Company benefits

Looking for Value at 60 Minutes

davidpleach wrote 3 months ago: I know I haven’t written in a while. Part of it: I’ve been busy. The bigger part: i … more »

Tags: Value, Impact, community impact, non-profit organizations, PASTORAL MARKETING, DEFINING NEEDS, Music, 60 Minutes, CBS News

Dick's vs. Marriott: Putting Value in Follow-Up Surveys3 comments

davidpleach wrote 3 months ago: I recently shopped at Dick’s Sporting Goods for some running gear. As a reluctant if cranky … more »

Tags: Value, PREMIUMS and PROMOTIONS, BRAND "LIFT", Books, Marketing, Brand, Business, Coupons, Milwaukee

Making the World of Coffee a Better Place2 comments

davidpleach wrote 3 months ago: Long before Starbucks moved into every crack of the known universe, I learned the joys of drinking q … more »

Tags: Value, community impact, PASTORAL MARKETING, DEFINING NEEDS, Business, Fair Trade, starbucks, sara lee, folgers

Movies as Consequential Value?2 comments

davidpleach wrote 3 months ago: “As the Economy Dips, Hollywood Usually Booms” read the headline from Associated Press f … more »

Tags: Stuff, Books, BRAND "LIFT", Business, community impact, DEFINING NEEDS, Impact, Marketing, non-profit organizations

Philanthropy Needs New Honorees

davidpleach wrote 4 months ago: Editor of the Nashville Scene, Liz Garrigan, had a bone to pick with the “social oligarchy … more »

Tags: community impact, Inspiration, non-profit organizations, PASTORAL MARKETING, Donating, Business, Breakfast of Champions, domestic shelters, EMPOWERING WOMEN

USA Today Does Custom Publishing5 comments

davidpleach wrote 4 months ago: Last Friday I purchased a USA Today from one of those glass dispensers–an abnormal behavior si … more »

Tags: Value, PREMIUMS and PROMOTIONS, BRAND "LIFT", Impact, Inspiration, Books, Information, PASTORAL MARKETING, Marketing


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