Blogs about: Cmo

Featured Blog

Traditional Title of Pastor or Real Titles?2 comments

Deacon wrote 1 week ago: Usher: Hey Deak, what if pastors were called by their real duties instead of some pastor of the chu … more »

Tags: Deacon, Usher, Pastor, church, building fund, deacon & usher, deacon and usher, CEO, CFO

I think I just figured out where the Future of Marketing is going1 comment

Marshall Sponder wrote 2 weeks ago: I think I just figured out where the Future of Marketing is going - it hit me as I was watching this … more »

Tags: Web Analytics, Business, Marketing And Advertising, New Media, World Wide Web, Marketing, Chief Marketing Officer, General Electric

Ascentium named Partner of the Year by Microsoft. Why does that matter to a marketing services company?1 comment

jkottcamp wrote 3 weeks ago: This week Microsoft honored my company, Ascentium, with its prestigious “Partner of the Year” aw … more »

Tags: Marketing, Web 2.0, Web Marketing, Strategy, Integrated Marketing, Microsoft, Interactive Agency, Closed Loop Marketing, re-marketing

10 Lessons Learned the Easy Way -- Vicariously

danrexford wrote 1 month ago: Recently, I’ve had the opportunity to work with five struggling companies and to review the files … more »

Tags: Dan Rexford, Sales, Marketing, Experts, Mature, Market, Management, customers, CFO

The client of the future1 comment

Marc Bresseel wrote 1 month ago: Clark Kokich, AvenueA/Razorfish CEO is introducing the second part of the Digital Outlook Report, as … more »

Tags: New Media Advertising, avenuea/razorfish, Valeria Maltoni, digital outlook report, Clark Kokich, Marcus Brown, Joseph Crump

Foreclosure Offense: Quiet Title and Rescission (TILA and otherwise)1 comment

livinglies wrote 1 month ago: HERE IS AN OUT-OF-THE BOX OFFENSIVE PROCEDURE WE PROPOSE. YOUR COMMENTS APPRECIATED. IT IS BASED UPO … more »

Tags: CDO, Eviction, foreclosure, GTC | Honor, mortgage, Abs, Civil Procedure, CLO, foreclosure defense

Dollar car rental steps up and satisfies a customer (the conclusion... really)3 comments

Jon wrote 1 month ago: Brief recap: I left my CD case in my returned Dollar car and it was stolen by an employee. Up to now … more »

Tags: Marketing, dollar car rental, Customer Service, Dollar, gary paxton, scott anderson, Thrifty, lynn turner, Lost and Found

Fresh indices

puni wrote 2 months ago: Marketing professionals take note - measuring business impact on the environment is gathering moment … more »

Tags: Social Responsibility, watchdog

Engagement and Lifetime Value: The two ways to measure customers

jkottcamp wrote 3 months ago: Its 4:45p and I’ve made it through most of the first day of the Forrester Marketing Forum.  Met a … more »

Tags: Closed Loop Marketing, Customer Lifetime Value, Integrated Marketing, Marketing, marketing strategy, Strategy, Web Marketing, forrmarketing08

It's Still Marketing versus Sales

jkottcamp wrote 3 months ago: I was attending a peer conference today, with CMOs, VPs of Marketing and fellow Marketing Services p … more »

Tags: community marketing, Integrated Marketing, Interactive Agency, Marketing, marketing strategy, Social Media, social networking, Strategy, Web 2.0

Banks Don't Read the Fine Print Either 2 comments

Angry Political Optimist wrote 4 months ago: When you receive your brand new credit card in the mail, you also receive a sheet with the terms and … more »

Tags: Alt-A, Angry Political Optimist Rants, Collateralized Mortgage Obligation, Financial Engineering, Mortgage Backed Security, Sub-Prime

The Online Marketing Suite

jkottcamp wrote 4 months ago: I was just reading Peter Kim’s blog, beingpeterkim discussing the idea of the online marketing su … more »

Tags: Blogroll, Marketing, Web Marketing, Strategy, Integrated Marketing, Interactive Agency, marketing strategy, Closed Loop Marketing, enterprise marketing platform

CMOs Do They Get Respect?2 comments

jkottcamp wrote 4 months ago: Every day I’m reading more about what CMOs want.  In a recent survey, Forrester Research reports … more »

Tags: Integrated Marketing, Interactive Agency, Marketing, marketing strategy, Strategy, User Generated content, Web Marketing

Ego-systems in the eco-system

Marc Bresseel wrote 4 months ago: Who would you say your best customers are? Your best buyers? Or your best influencers? Both actually … more »

Tags: Engagement Marketing, Harvard Business Review, Customer Lifetime Value, Customer Referral Value, V.Kumar, J.Andrew Pertersen, Robert P.Leone

Wow! Look at the Volume!1 comment

deanpreese wrote 4 months ago: These stocks are down in price and up in volume by: OMRI +1,022%UDRL +854%NLY +777%CMO +766%TWGP +66 … more »

Tags: APEI, ATHN, AWI, CITP, CPHL, LDG, MFW, NLY, omri

Indian banks impacted by the US sub-prime crisis

anandkrishna wrote 4 months ago: In a globally integrated financial system, it had to happen, I suppose. I am referring to Indian ba … more »

Tags: Business, Indian Economy, India, subpprime crisis, CDO, Derivatives, Indian banks and sub-prime crisis

A Media Anthropologist's view on social media 2 comments

Marc Bresseel wrote 4 months ago: It was a couple of months ago, in FutureLab that I read the first post of the person I’d consi … more »

Tags: New Media Advertising, FutureLab, facebook, Danah Boyd, Discover Magazine, MySpace, Friendster

The power of social applications, and making it work

Marc Bresseel wrote 4 months ago: Catching up with my readings on the plane coming back from Lausanne, I went thru MIT Sloan Managem … more »

Tags: Social Media, Charlene Li, Josh Bernoff, Groundswell Awards, Forrester, MIT Sloan Management Review, Jericho

Amen to That: A Little Gospel According to Peter Drucker2 comments

coolrulespronto wrote 4 months ago: While reading an article by one of my marketing idols, Jack Trout, I came across this quote from the … more »

Tags: Manifestos, Branding, Differentiation, jack trout, Marketing, Peter Drucker