We have had some great early  feedback on this mashup which has motivated us to make a few updates to the API prior to opening the mashup doors . We are improving upon a few things, including...

- Better user creation and management
- Updating conferences with single REST call with multiple variables, instead of multiple REST calls

Due to these and other updates we are pushing back the entry date for the 37 Signals Highrise and Gaboogie Lypp Mashup to April 15th. We will be posting another announcement here on that day inviting everyone who wants a piece of the action to sign up.

In the meantime, go check out the APIs: Highrise, Lypp
The original post.

If you want to go head-to-head with the likes of Google, Jajah, Jaxtr, Jangl, Skype, eStara or anyone else in this game you can literally do it overnight using the Lypp API.

Below is a description of these elements:

scheduled-to-start-at
The time the conference should start at. Can be in many different forms, below are some examples:
Relative Times

* now
* thursday
* november
* friday 13:00
* mon 2:35
* 4pm
* 6 in the morning
* friday 1pm
* sat 7 in the evening
* today
* tomorrow
* this tuesday
* next month
* this morning
* this second
* tomorrow at 6:45pm

If you saw the reference to "conferences" above you will likely have guessed that our API can handle not just click-to -call for a one-to-one callback scenario but could easily serve as a click-to-conference call button. This could be used for weekly team meetings where the same people are in the call all the time but the time for the meetings vary.

Get coding already!

Seems like this feature is similar to what Google Ads is providing whereby the viewer of the ad can get connected with the company giving ad..How much time will Google take to bring to this feaure to individual websites of viewers and make applications like Realping difficult to sustain? Remains to be seen.