Blogs about: Chartered Institute Of Marketing

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Definitions of marketing

There is a lot of debate and commentary about Seth Godin’s recent post about a definition of ‘marketing’. The Chartered Institute of Marketing (CIM) would have you think the definiti… more »

Raw Stylus - A perspective on marketing in the technology sector

South West Marketers More Gloomy than Rest of UK — 1 comment

Aren Grimshaw wrote 1 month ago: More than two thirds of the region’s marketers expect economic conditions to worsen South West ma … more »

Tags: General News, Press Releases, Economy, Cornwall, business cornwall, Business News, recession, South West, CIM

cim seminar | punch above your weight with web 2.0 — 1 comment

nicholas gill wrote 1 month ago: A couple of weeks back I attended a CIM seminar on how web 2.0 can help your business punch above … more »

Tags: active branding, Alan Rae, Blog, Brand experience, CIM, Lisa Harris, Punch above your weight, Seth Godin, SME

stuff and things 16.05.08

nicholas gill wrote 2 months ago: More proof that people trust people rather than brands when finding out about stuff. Future aspirat … more »

Tags: Charlene Li, chartered institute of management, Forrester, groundswell, stats, twitter, User Generated content, Web 2.0

Definitions of marketing — 2 comments

Chris Hoskin wrote 2 months ago: There is a lot of debate and commentary about Seth Godin’s recent post about a definition of … more »

Tags: Business, Ideas!, Ideas and Riffs, Marketing, Strategy, Trust, CIM, definition, delight

A new definition of marketing — 4 comments

Chris Hoskin wrote 9 months ago: Oh dear God. A new definition of marketing. Its taken 30 years, and folks are up in arms. The UK C … more »

Tags: Strategy, Ideas and Riffs, Marketing, Ideas!, Planning, Business, CIM, News, definition