cebit08-hannover &laquo; WordPress.com Tag Feed http://wordpress.com/tag/cebit08-hannover/ Feed of posts on WordPress.com tagged "cebit08-hannover" Thu, 24 Jul 2008 19:37:21 +0000 http://wordpress.com/tags/ en <![CDATA[PR agencies do like email!]]> http://emailgarage.wordpress.com/?p=110 Wed, 05 Mar 2008 15:32:23 +0000 EmailGarage http://emailgarage.wordpress.com/?p=110 Live blog from CeBIT ‘08 Global technology Exhibition in Hannover

I had several PR agencies asking EmailGarage for info today at CeBIT and it got me thinking.

Email marketing is not only for commercial purposes. What is really important for a PR agency?
Knowing the quality of the recipients address, knowing that the message was read, etc.

Email marketing is a blessing for those people. Knowing when a message arrives and if it arrived well is a real business argument! That’s what the PR business is all about. Email marketing and tools like EmailGarage can therefore not only be important for metrics, but also for client satisfaction. Using reporting intelligently allows you to discover your contact database health and activity.

A second essential need for PR agencies is how to reach contacts in the best way, at the best time, with the right message. SO advanced reporting is one thing, but email tools can also be used to personalize messages on different aspects. Content, from-address, reply-address, etc. can change for every customer. Using this specific targeting will increase the credibility of press news, articles, etc.

From Hannover CeBit,

Kenny Van Beeck

]]> <![CDATA[Let's hope for a green CeBIT this year]]> http://emailgarage.wordpress.com/?p=109 Tue, 04 Mar 2008 16:50:44 +0000 EmailGarage http://emailgarage.wordpress.com/?p=109 Live blog from CeBIT ‘08 Global technology Exhibition in Hannover

CeBIT, Europe's biggest IT trade show, opened its doors today. The organisers expect that this year’s edition in Hannover will draw about 400,000 visitors.

 One of the major themes at CeBIT is how to make IT more environmental-friendly. An entire warehouse-sized hall is completely dedicated to green IT. It must be said that this is actualy an interesting point of view, since this trade fair consumes as much energy as the entire city of Bonn in one day. When it’s implemented in the right manner, Green IT can not only make a huge difference for the environment, it will also prove to be cost-efficient in the long run. Imagine mobile phones and laptops driven by solar cells. Enterprises are switching to green energy (we at EmailGarage are installing solar pannels at this very moment). Let’s all take that first step towards ethical energy consumption. This planet will love us for it.

From CeBIT Hannover.

Kenny Van Beeck

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