Blogs about: Buyer Behavior

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Changing the context of consumer decisions

Neuromarketing has an interesting post about decoy marketing. It illustrates how decisions are made in a relative context, rather than from a comprehensive list that economics may often suggest. In fa… more »

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Changing the context of consumer decisions

danlu wrote 1 week ago: Neuromarketing has an interesting post about decoy marketing. It illustrates how decisions are made … more »

Tags: Marketing, Business, Consumer Behavior, Decision Making, marketing context

is user-friendliness a sure marketing bet? — 9 comments

visionarymarketing wrote 1 week ago: Very often, I hear people say that you have to make your end-user’s lives easier to generate … more »

Tags: Consumer Behaviour, Creativity, Innovation, IT, Mobile Telephony, New Product Development, product design, R&D, technology

Negotiation Practices In The Commodity World — 3 comments

tcummins wrote 2 months ago: The UK’s Sunday Telegraph has done the world a great service by revealing the hidden tactics o … more »

Tags: Negotiation, Supply Chain, Retail

Eyes off the prize

danlu wrote 4 months ago: I feel that too many times companies, especially startups forget to look at the consumer buying proc … more »

Tags: Marketing, Consumer Behavior, Business