Blogs about: Business Of Business Marketing
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Setting your corporate collateral strategy.
I found this very helpful post on the Small Business Trends blog on developing a “marketing kit.” There are some very helpful tips here for B2B marketers who typically have to rely on a… more →
Brand Central Station
Put a little shuffle into your B2B pitch.
Mike Bawden wrote 6 months ago: Leave it to John Jantsch, the author of the Duct Tape Marketing blog, to provide yet another great i … more →
Identifying New, Ethnic Marketing Opportunities
Mike Bawden wrote 2 years ago: Can companies that specialize in selling to other businesses find legitimate opportunities related t … more →
Using Customer Insights To Stimulate Innovation
Mike Bawden wrote 2 years ago: Not all innovation is technology-driven – sometimes re-thinking how things are done can bring real … more →
Market Research Made Easy
Mike Bawden wrote 2 years ago: You don’t have to spend a fortune on intense, consumer-oriented market research to be a success in … more →
Take Advantage Of Customer/Vendor Collaborations
Mike Bawden wrote 2 years ago: In the marketing profession, we often get an opportunity to see both ends of a business relationship … more →
Seeing The Success Of A Vision Inside Your Company
Mike Bawden wrote 2 years ago: Do you know what your company’s mission statement says? Chances are, even if you do, many of your … more →
What's So Confusing About Strategies And Tactics?
Mike Bawden wrote 2 years ago: I had a delightful lunch with an old client the other day. In fact, every time Juan and I get togeth … more →
Why RFP's Are A Bad Idea
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Mike Bawden wrote 3 years ago: This post is going to sound a bit self-promotional - for that, I apologize. But I think it’s i … more →
Can A Weak Dollar Be A Good Thing?
Mike Bawden wrote 3 years ago: In this recent article in B2B Magazine (“Weak dollar lifts some firms”), writer Sean Cal … more →
Relieving the Pressure on B2B Marketers
Mike Bawden wrote 3 years ago: Business marketers are constantly under pressure to find ways to do more with less. That’s not … more →
Corporate brands and the power of a great impression
Mike Bawden wrote 3 years ago: I can’t tell you how many B2B clients have told me that branding is a waste of their money. Th … more →
CEO as brand - why not?
Mike Bawden wrote 3 years ago: Martha Stewart was not the first one to do this - but she’s certainly been successful. Why not … more →
Your competition is not your competitor - it's Madison Avenue
Mike Bawden wrote 3 years ago: I was in Las Vegas last week on a vacation with my wife. I say that not to brag but just as a point … more →
Lead Conversion - A critical link in the communications chain
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Mike Bawden wrote 3 years ago: Many of my business partners wonder where I come up with terms like “communications chain … more →
Why a new product release really isn't PR
Mike Bawden wrote 3 years ago: I’ll never forget the time I took a PR person into a meeting with a client who manufactured po … more →
The road to marketing hell is paved with good intentions.
Mike Bawden wrote 3 years ago: In a recent poll conducted by our company, we found that 78% of small and mid-sized B2B marketers di … more →
Marketing planning pays big dividends
Mike Bawden wrote 3 years ago: There are so many “truths” in marketing that you could create a virtual library of book … more →
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