Blogs about: Branding Marketing
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50 Most Influential Women Bloggers
Thanks to Paul Myers for forwarding me the link to NorthxEast’s “Fifty Most Influential ‘Female’ Bloggers”. The list runs the gamut of your standard blogging topics, suc… more »
The Simmons SOM Library Blog
50 Most Influential Women Bloggers
Michael Wick wrote 17 hours ago: Thanks to Paul Myers for forwarding me the link to NorthxEast’s “Fifty Most Influential … more »
Branding and the Plus-Sized Child
Michael Wick wrote 4 weeks ago: There’s an article in Businessweek online about how plus-sized clothing for children is increa … more »
Featured Item of the Week
Michael Wick wrote 1 month ago: Come to the library and check out The Wall Street Journal’s special Small Business Report. Read a … more »
LinkedIn Valued at $1 billion
Michael Wick wrote 1 month ago: LinkedIn, the popular online business networking tool, recently received another round of venture fu … more »
SOM Library Blog Gets a Nod
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Michael Wick wrote 1 month ago: I was pretty excited when I found that our SOM Library blog was named one of the “Top 100 Mana … more »
I promise....
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marketinginlibraries wrote 1 month ago: Allen Adamson talks about keeping your brand promise in his book, Brand Simple (Palgrave Macmillan, … more »
Cheers!
marketinginlibraries wrote 1 month ago: Today’s good read: Sticky ‘Brary librarian Mark discusses the use of Web 2.0 technology … more »
Hispanic Buying Power on the Rise
Michael Wick wrote 1 month ago: Thanks to Megha Bhutani for turning me on to these two articles about the increasing buying power of … more »
Library...library...The Library Brand
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marketinginlibraries wrote 1 month ago: I’ve been reading a little of everything that can be considered “marketing,” inclu … more »
Thumbs Down.... 2x
Kenix wrote 1 month ago: Not too sure if it’s because of the interest that I have in Marketing, it makes me look into t … more »
Consumer Value
Kenix wrote 2 months ago: Saw a posting from STOMP on MOS Burgers @ Compass Point. More of a complaint actually. In short, a c … more »
Cool ~~ Starbucks
Kenix wrote 2 months ago: Who knows consumers better than Starbucks. Just came to know about this site called “My Star … more »
Recommended Read: Microtrends
Michael Wick wrote 2 months ago: We’ve recently purchased for the library Microtrends: The Small Forces Behind Tomorrow … more »
Flogos, payment on the honor system, and corporate power ballads
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Michael Wick wrote 2 months ago: Have you seen the billboard for moonvertising on the Mass Pike near Fenway Park? While advertising … more »
Chicken Mythic?
Michael Wick wrote 2 months ago: Want to see how McDonald’s brands its products for different countries? Check out this beaut … more »
How Entrepreneurs Get on "The Oprah Winfrey Show"
Michael Wick wrote 3 months ago: MarketingSherpa, the website for the marketing research firm of the same name, has an interview with … more »
I miss “MY” Milo….
Kenix wrote 4 months ago: Brand Loyalty - Guess Nestle wouldn’t learn it from Coke The “new” formula from Mi … more »
The New 7P's
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Kenix wrote 8 months ago: The common 4P’s that we know about:- 1. Price 2. Product 3. Promotion 4. Place Now, the new 7P … more »
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