Blogs about: Brand Utility
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Conversational Marketing & Managing the Expectation Gap
The slide above is from Noah Brier’s Brand vs. Utility presentation, which reminded me of a post I wrote a long time ago in my young blogging days on a concept I called ‘The Expectation G… more »
THE AD-VOCATE
Entrepreneurs, the new creative directors?
— 9 comments
Digicynic wrote 2 months ago: To follow the logic flow of most people, talking about utility, advertising as a service, making mo … more »
Conversational Marketing & Managing the Expectation Gap
Seni Thomas wrote 4 months ago: The slide above is from Noah Brier’s Brand vs. Utility presentation, which reminded me of a p … more »
2007 Human Centered Communication Award: Fred Water
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Seni Thomas wrote 7 months ago: “Fred has a blackbelt in hanging out.” Fred water is the most brilliant product launch … more »
How Google's OpenSocial Will Revolutionize Community Targeting
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Seni Thomas wrote 8 months ago: Community based targeting accommodates multiple, mutually exclusive and compounding brand messages … more »
The Design Centered World
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Seni Thomas wrote 8 months ago: The design centered world is a trend I have discussed in the past here and here. Elizabeth Sanders … more »
Facebook's Over Valuation: The 2.0 Farce
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Seni Thomas wrote 9 months ago: Facebook is being propped up the 2.0 bubble. Since everyone is talking about the recent $740 milli … more »
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