Blogs about: Brand And Branding
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Newspapers Dominate Online Local Spending
In a new survey, reported in MarketWatch and MediaPost, Borrell Associates says that newspapers are dominating the online local ad segment. According to MediaPost: Overall, in 2007 newspaper Web site… more »
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Newspapers Dominate Online Local Spending
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Greg Sterling wrote 4 weeks ago: In a new survey, reported in MarketWatch and MediaPost, Borrell Associates says that newspapers are … more »
Video and Branding in AdWords
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Greg Sterling wrote 1 month ago: Search has always been a branding medium but people have failed to recognize it until fairly recentl … more »
Turning Display Ads into Directional Media
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Greg Sterling wrote 1 month ago: I wrote below that consumer privacy concerns may create problems for publishers, ad networks and adv … more »
A Very Strange Press Release from AT&T?
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Greg Sterling wrote 1 month ago: This is a very strange press release, seemingly from AT&T: AT&T, Inc; which is now known as … more »
IAB: 2007 Online Ad Revs = $21 Billion
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Greg Sterling wrote 2 months ago: The IAB reported its estimate that 2007 saw 25% growth in online ad revenues for a total of $21.1 bi … more »
Google Brings Brand Advertising to Search
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Greg Sterling wrote 2 months ago: In May, 2007 this bombshell came out of the Google “searchology” event, which I attended … more »
Online Video Continues Its Amazing Ascent
Greg Sterling wrote 2 months ago: December 2007 data from comScore reflect the remarkable climb of online video from the margins of th … more »
Zagat vs. BooRah: You Make the Call
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Greg Sterling wrote 3 months ago: One of BooRah’s founders sent me a link to this post the other day. It provides a detailed ana … more »
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