Blogs about: Brand Advertising

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Web video advertising: awaiting the boom

Article Source: http://www.reuters.com Article Author: By Kenneth Li and Paul Thomasch, (Additional reporting by Kate Holton in London and Nicola Leske in Paris; Editing by Braden Reddall) Article Lin… more »

theDigitalNews.TV

Advertising is from Mars, Social Media is from Venus — 1 comment

leahmcchesney wrote 15 hours ago: Where advertising lacks, social media leads. Advertising is focused on the quickest dollar. Social … more »

Tags: advertising, Business, Social Media, social networking, Web 2.0, Advertising Cost, jack sprat, Mars, networking

Brand Advertising Performance Measurement in India — 1 comment

Sid Puri wrote 4 days ago: Today when we meet Publishers and Online Advertising Agencies everyone talks about lack of even 1% p … more »

Tags: Business 2.0, Business India, Entrepreneurship India, Startup, alootechie, Bates, Brand Performance, Contensutra, Group M

Brand Advertising Social Media Trend: YouTube Needs the Advertisers to Catchup - Don't Do PreRolls — 3 comments

John Furrier wrote 1 week ago: What’s an example of Social Media? Make something social and sharable. Gatorade has a succes … more »

Tags: Social Media, Online Advertising

Essay: A Simple Plan to Cash in on One-Hit Wonders — 6 comments

Liz Gannes wrote 1 month ago: “Dogs on skateboards. Cats playing the piano. Who would want to put their brand next to that?! … more »

Tags: Money Power, UGC, YouTube

Web video advertising: awaiting the boom

Mort Greenberg wrote 1 month ago: Article Source: http://www.reuters.com Article Author: By Kenneth Li and Paul Thomasch, (Additional … more »

Tags: Ad Spending, Branded Entertainment, Marketplace Trends, multi channel, Online Video News, Television & Video, Traditional to Online, UGC

Why Do Traditional Advertising Formats Fail on the Web?

Mort Greenberg wrote 1 month ago: Article Source: http://seekingalpha.com Article Link: http://seekingalpha.com/article/78719-why-do-t … more »

Tags: Traditional to Online, Search Marketing, Consumer Behavior, Marketplace Trends, Ad Products, Research, Ad Formats, Online vs. Traditional

CBS Scores With Sports Ad Network

Mort Greenberg wrote 1 month ago: Article Source: http://redherring.com Article Link: http://www.redherring.com/Home/24278 by Cassimi … more »

Tags: Ad Spending, Marketplace Trends, Ad Networks, CBS, remnant, Bulk Ad Buying

Double the power of advertising

Mort Greenberg wrote 2 months ago: Article Source: http://www.marketingweek.co.uk Article Link: http://www.marketingweek.co.uk/cgi-bin/ … more »

Tags: Ad Products, Marketplace Trends, Traditional to Online

Dell-only ad agency names first CEO

Mort Greenberg wrote 2 months ago: Article Source: http://news.cnet.com Article Link: http://news.cnet.com/8301-10784_3-9948093-7.html? … more »

Tags: Ad Agencies, Ad Spending, Marketplace Trends

The X Factor: Why banners fail

Mort Greenberg wrote 2 months ago: Article Source: http://imediaconnection.com Article Link: http://www.imediaconnection.com/content/19 … more »

Tags: Ad Products, Consumer Behavior, iMediaConnection

MySpace Develops Ziering Project

Mort Greenberg wrote 2 months ago: Article Source: http://adweek.com Article Link: http://www.adweek.com/aw/content_display/news/agency … more »

Tags: Branded Entertainment, Social Media, Television & Video

Unilever Bets on Interactivity

Mort Greenberg wrote 2 months ago: Article Source: http://wsj.com Article Link: http://online.wsj.com/article/SB121071394404389585.html … more »

Tags: Ad Spending, Television & Video, Direct Response/Email, Marketplace Trends

Yahoo and WPP in Partnership

Mort Greenberg wrote 2 months ago: Article Source: http://nytimes.com Article Link:  http://www.nytimes.com/2008/05/16/technology/16ad … more »

Tags: Media Company Stocks, Marketplace Trends, Ad Agencies, Ad Networks

Cutting through the clutter at OPA’s Global Forum

Mort Greenberg wrote 2 months ago: Article Source: http://reuters.com Article LInk: http://blogs.reuters.com/mediafile/2008/05/15/cutti … more »

Tags: Resources, Ad Spending, Consumer Behavior, Marketplace Trends, Data Metrics, Ad Products

Firms Gauge Which Mobile Tools Connect

Mort Greenberg wrote 2 months ago: Article Source: http://wsj.com New Software Aims To Provide Better Data On Consumers’ Habits B … more »

Tags: Ad Spending, Mobile, Demos & Audiences, Consumer Behavior, Marketplace Trends, Data Metrics, Ad/Behaviroral Targeting, Ad Products, Research

'Upfronts' Go Low Key

Mort Greenberg wrote 2 months ago: Article Source: http://wsj.com Television By REBECCA DANA May 10, 2008; Page A2 During this stri … more »

Tags: Ad Spending, Television & Video, Marketplace Trends, Upfront ;), Ad Products

MTV Plans to Increase Its Blending of Ads and Shows

Mort Greenberg wrote 2 months ago: Article Source: http://nytimes.com   May 8, 2008 By BILL CARTER   Every year at this time, networ … more »

Tags: Ad Spending, Marketplace Trends, Ad Products

Revenue Grows 8.6%, Propelled by Digital

Mort Greenberg wrote 2 months ago: Article Source: http://adage.com Our Agency Report Finds the Business in Surprisingly Good Health By … more »

Tags: Online Video News, Resources, Ad Spending, Demos & Audiences, Content, multi channel, Media Company Stocks, Marketplace Trends, Data Metrics

Branded Entertainment, Online Video, Search and the Power of Digital Media Assessed by Marketer, Media Agency and Digital Media Execs

Mort Greenberg wrote 2 months ago: Article Source: http://jackmyers.com   Social networking and the means by which digital technology … more »

Tags: Television & Video, Demos & Audiences, Consumer Behavior, multi channel, Marketplace Trends, Ad Products, Jack Myers, Ad Agencies


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