Blogs about: Book Publishing Operations

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Book Publishing Personnel: Driving the Heart2 comments

Mark Long wrote 2 days ago: As always, blogging has been lighter than I would like. But, I can’t say that I’ve had … more →

Tags: departmental secretary, meet the publisher, Personnel, publisher, Books, Business, health, Jason Brown, Karen Smith

Book Publishing Operations: How Texbooks Are Sold1 comment

Mark Long wrote 4 weeks ago: Once upon a time, I had this dream that all you had to do to sell a book was to publish a good book; … more →

Tags: Marketing, Sales, Sales Trips, strategic initiatives, textbooks, Business, field of dreams, Higher Education, textbook reps

Book Publishing Personnel: Lindsey Springer, Sales & Marketing3 comments

Mark Long wrote 1 month ago: Blogging will be light the next couple of weeks as I’ll be out of the office until July 16th. … more →

Tags: Marketing, New Media, Project Manager, Sales, Books, Business, Publishing

Blogs About Publishing: Why Should Publishers Blog?7 comments

Mark Long wrote 2 months ago: By its own admission, the Booksquare blog’s mission is “dissecting the publishing indust … more →

Tags: Blogs About Publishing, book publishing industry news, Marketing, publisher, strategic initiatives, booksquare, Kassia Krozser, Nicole Richie

Book Publishing Operations: Project Management Basics3 comments

Mark Long wrote 2 months ago: As I’ve mentioned in passing over the last few weeks, we’re in the process of making a s … more →

Tags: book production, Book Projects, production schedules, Books, Business, Milestones, project management

Conferences & Conventions: NISOD 2008 Wrap-Up

Mark Long wrote 3 months ago: And, what a week—or at least half a week—it was at NISOD! I had planned to post updates … more →

Tags: Conventions, Marketing, New Media, Personnel, Pod, pro bono, Sales, strategic initiatives, Austin

Conferences & Conventions: The Top 25 Things to Take When Exhibiting

Mark Long wrote 3 months ago: As I’ve noted in the last couple of posts, we’ve been getting geared up for the last wee … more →

Tags: Marketing, Conventions, textbooks, Sales, Sales Trips, Austin, Travel, Business, NISOD

Book Publishing Personnel: DPCG, PUED and PMAN, Oh My!

Mark Long wrote 3 months ago: Today is a time of great anticipation as we are putting the final touches on everything for our two- … more →

Tags: graphics interns, graphics specialist, Personnel, Project Manager, publishing editor, strategic initiatives, Work Study, Books, Business

Book Publishing Operations: Consultants & Operational Analysis

Mark Long wrote 4 months ago: Now that the semester is over—with the exception of putting the final touches on Karen Mitchel … more →

Tags: Best Practices, book production, Book Projects, Financials, strategic initiatives, Books, Business, Add new tag, Consultants

Book Publishing Operations: Happier than a Pig in . . . Well . . . You Know!1 comment

Mark Long wrote 4 months ago: Or, technically speaking, we were that happy Tuesday as we could finally say at our weekly departmen … more →

Tags: graphics specialist, Book Design, production schedules, Book Projects, book production, Books, Business, pigs, Racing

Strategic Publishing Initiatives: Ignorance Is Not Bliss1 comment

Mark Long wrote 5 months ago: Ever since returning from the 2008 Publishing Business Conference & Expo I’ve been trying … more →

Tags: Publishing Software, strategic initiatives, Books, Business, Publishing, TechBrief, TSTC

Meet the Publisher: Shameless Self-Promotion, Part II1 comment

Mark Long wrote 5 months ago: Many thanks are due to Morris Rosenthal over at his Self-Publishing blog for posting this email int … more →

Tags: Pod, publisher, recommended publishing resources, Blogs About Publishing, meet the author, Video clip, YouTube, foner books, morris rosenthal

Conferences & Conventions: 2008 Publishing Business Conference & Expo3 comments

Mark Long wrote 5 months ago: Greetings from New York as the last two days of the 2008 Publishing Business Conference & Expo h … more →

Tags: recommended publishing resources, book publishing industry news, Conventions, xml, Books, Travel, Business, New York, Time Square

Book Publishing Operations: A Day in the Life of a Book Publisher

Mark Long wrote 5 months ago: 5:00 am Automated wake up call at Best Western in Abilene, Texas 5:05 am Make coffee extra strong by … more →

Tags: Acquisitions, Sales Trips, Travel, Business, Waco, ditl, abilene, cisco, eastland

Conferences & Conventions: 2008 Texas Community College Teachers Association Convention

Mark Long wrote 6 months ago: Having just gotten back from spending the end of last week—February 21-23—at the 2008 TC … more →

Tags: Marketing, Conventions, meet the publisher, Sales, Books, Travel, TCCTA, Business, dr pepper

Blogs About Publishing: Excellent Blogger Award6 comments

Mark Long wrote 6 months ago: Many thanks are due to Lori Cates Hand (of the Publishing Careers blog) who graciously presented us … more →

Tags: recommended publishing resources, Book Design, Blogs About Publishing, recommended book resources, recommended business resources, Writing Blogs, book production, Publishing, Books

Book Sales Trips: The Art of the (Healthy) Meal

Mark Long wrote 6 months ago: This last week I was on the road for three days—and two nights—visiting East Texas colle … more →

Tags: Marketing, Sales, Sales Trips, Books, Travel, Business, Food, Subway

Conferences & Conventions: 2008 NACCE Convention Day 11 comment

Mark Long wrote 7 months ago: At long last, I am back in my room after the opening afternoon of the 2008 National Association for … more →

Tags: Conventions, Financials, recommended business resources, NACCE, Andy Clark, NWTC, Northeast Wisconsin Technical College, National Association for Coummity College Entrepreneurs

Books About Publishing: Marshall Lee’s Bookmaking2 comments

Mark Long wrote 9 months ago: Off and on for a while now at lunch I’ve been plowing along through Marshall Lee’s Bookmaking: E … more →

Tags: recommended publishing resources, Book Design, recommended book resources, books about publishing, Publishing, bookmaking, Books, kindle, ms word


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