Blogs about: Behavioral Engagement

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New Articles on Marketing Measurement

A couple of articles I wrote for MarketingNPV Journal are now available on their website. The first, “How Do You Measure Engagement?”, examines the emergence of customer engagement as a ho… more →

Magnosticism

New Articles on Marketing Measurement — 1 comment

magnostic wrote 5 months ago: A couple of articles I wrote for MarketingNPV Journal are now available on their website. The first, … more →

Tags: Marketing, word of mouth, Customer Engagement, Social Media, social networking, Marketing ROI, Marketing Measurement, Marketing accountability, marketing measurement articles


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