Check out this YouTube entry from a Deloitte Employee. It was one of approx. 35 video entries that were selected as finalists in a internal competition. This is a excellent example of how new media was leveraged to create awareness about the employee experience, rather than the companies spending hundred's of thousands on recruitment advertising. Approximately 450 cameras (later donated to charities - more good press) were handed out to employees to create videos on their experience at Deloitte. One last thing, they also picked-up a couple of Gold Quill Awards for this project.