Blogs about: Audience Consumer
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Engage your customers
Really the title should say “people” - we don’t do business with customers, it’s the greatest lie of all time. People trade with people. But I just gave it that title so I coul… more →
Start Up Blog
Engage your customers
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Steve Sammartino wrote 1 day ago: Really the title should say “people” - we don’t do business with customers, it … more →
The skills that matter
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Steve Sammartino wrote 6 days ago: Since we’ve been going through a massive growth spurt at rentoid - I’ve been thinking ab … more →
It's not me, it's you
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Steve Sammartino wrote 1 week ago: This brillaint piece of communication by bringtheloveback summerzies the biggest opportunity for sta … more →
What about your people?
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Steve Sammartino wrote 2 weeks ago: All our startups, businesses and brands have their people. It’s members, it’s customers. … more →
Best Pitch Ever
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Steve Sammartino wrote 2 weeks ago: London Advertising Agency Prima, were pitching for the Ford Motor Co advertising account. This was i … more →
Why authenticity works
Steve Sammartino wrote 3 weeks ago: Any disciple of the new marketing world order will tell you ‘be authentic’. And startup blog cou … more →
Four n twenty - Authenticity Facilitates Radvertising
Steve Sammartino wrote 3 weeks ago: For non Australian readers Four n twenty is a brand of meat pie, which is very Australian. A brand p … more →
Great Quote - Straight from the TweetDeck
Steve Sammartino wrote 1 month ago: From Ross Hill - Cyberguru 26 very important words. … more →
Badvertising - New Mother by Coke
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Steve Sammartino wrote 1 month ago: Many including startup blog predicted the death of Mother Energy Drink before it was launched. By th … more →
Cafe press & customer service
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Steve Sammartino wrote 1 month ago: I recently ordered this most rad t-shirt on line from cafe press: After a month it still hadn … more →
Singapore Series
Steve Sammartino wrote 1 month ago: On a recent business trip to Singapore I was surprised at how much cool stuff I saw. Not just star … more →
Cut through v3.0
Steve Sammartino wrote 2 months ago: Driving in the city I noticed these. They caught my eye. I stopped to investigate. Turns … more →
Great Quote
Steve Sammartino wrote 2 months ago: “I cannot control how I am perceived, I can only control how I am presented.” This quote came … more →
Quirky fact 9.0
Steve Sammartino wrote 2 months ago: While chatting with Duncan Riley over espresso I found out: Web 2.0 bible techcrunch has more p … more →
Old media / new media
Steve Sammartino wrote 2 months ago: We all agree that media is changing - “ing”, not “ed”. So it still makes sense to consider b … more →
'Oh, by the way'…pricing & fuel surcharges
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Steve Sammartino wrote 2 months ago: The latest trick of many airlines is to segregate elements of their product cost – … more →
Innovation is quite forgiving
Steve Sammartino wrote 3 months ago: All twitter users know that it’s not the most reliable website out there. At the time of this post … more →
What exit strategy?
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Steve Sammartino wrote 3 months ago: I once said that “investors only ever get married with divorce in mind”. In fact, it’s … more →
Barenaked Ladies embrace new world
Steve Sammartino wrote 3 months ago: Here’s an example of an organization who’ve embraced the new world to absolute advantage. Roc … more →
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