Blogs about: Aquantive
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Microsoft shoots down Yahoo merger rumors
Microsoft (MSFT) made its biggest acquisition ever last Friday when it announced it was planning to purchase online ad firm aQuantive (AQNT) for $6 billion. Still, several analysts ranging from Wal… more »
Media Biz
The F|R Interview: Turn Co-founder, Jim Barnett
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Carleen Hawn wrote 1 month ago: Jim Barnett is co-founder and CEO of Turn, a three-year-old online advertising firm that uses an eBa … more »
Measuring Engagement ROI
jenslapinski wrote 4 months ago: Today I saw in a news story that Microsoft is testing a new tool that is called ‘Engagement ROI’ … more »
MSFT-YHOO Luvmatch Is Not Bad News for Founders...
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Carleen Hawn wrote 5 months ago: …or so wrote Marc Andreessen, on his blog Monday. Pundits have bemoaned the impact that Micro … more »
Yahoosoft? Microhoo? Microsoft Makes a Bid To Acquire The Largest Site On The Web
Jason Heller wrote 5 months ago: I woke up today wishing I never sold me Yahoo stock. Microsoft made a $44 billion dollar bid to acqu … more »
Convergence Is In The Eye Of The Beholder
Jason Heller wrote 5 months ago: Ever since rolling out the “proprietary Avenue A” ad-server (now known as Atlas), the aQ … more »
After Google/Doubleclick, what's next?
azieger wrote 6 months ago: According to an eye-opening wrap-up by Ad Age, this was a banner year for M&A activity in intera … more »
Microsoft offering mobile banner ads
beerdude wrote 6 months ago: Microsoft has recently started offering banner and text advertising on its MSN Mobile portal in the … more »
Bubble, What Bubble
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Nathan Kaiser wrote 7 months ago: I keep hearing that we are in the midst of another tech bubble. The question is simply, is the c … more »
Google in the SEO business too
beerdude wrote 7 months ago: If you own or work with a search engine optimization company, or even if you’re just hoping to … more »
Apparently Search is dying – long live Display!
feesch wrote 8 months ago: Well as Google UK nets £327m in advertising compared with an estimated £317m for ITV1, finally dig … more »
Interview with Jason Spero of AdMob
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mctelecom wrote 1 year ago: Of all the mobile ad networks, AdMob has the largest number of ads and advertisers, many of them sma … more »
Google, Microsoft and the changes to come
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gbaron wrote 1 year ago: I had the chance yesterday to talk to a fairly high level sales executive with Google. Someone who h … more »
Microsoft shoots down Yahoo merger rumors
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Paul R. La Monica wrote 1 year ago: Microsoft (MSFT) made its biggest acquisition ever last Friday when it announced it was planning to … more »
The ad merger target that's right next door
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Paul R. La Monica wrote 1 year ago: Now that online ad firms aQuantive (AQNT) and 24/7 Real Media (TFSM) are getting scooped up by Micro … more »
Another acquisition
Christophe Manceau wrote 1 year ago: Microsoft acquires aQuantive…. An answer to Google with the purchase of Double Click. Now, Mic … more »
Could IQZone be the next mobile ad acquisition?
Osama A. wrote 1 year ago: Recent months have kick started an acquisition spree of mobile advertising companies, including: M … more »
Google and the Sleeping Giant
Ben Saren wrote 1 year ago: There’s been a lot of talk in the mainstream media and in the blogosphere lately about Google … more »
Microsoft's biggest purchase ever: aQuantive interactive advertising
mctelecom wrote 1 year ago: Scrambling to buy a place in interactive advertising that it’s been unable to reach through it … more »
Acquiring Online Ad Companies is missing the point
jkottcamp wrote 1 year ago: There’s a little of déjà vu all over again happening. Over the last few weeks major media plat … more »
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