Blogs about: Analyst Relations
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I've Been Getting Advice On How To Do Analyst Relations, The Narrowing of the Funnel
There must be something in the the water, or there is a plethora of new people in the A/R industry. Just recently, I’ve received emails from Gartner, Forrester, Robin Bloor, and a number of othe… more »
Delusions of Adequacy
What's The Deal With Industry Analysts? (Part 1)
Dave Stein wrote 10 hours ago: Too many companies (especially SMEs–small to medium-size enterprises) have either no formal an … more »
AR-Sales Partnership case study - Using a teleconference to raise Sale's awareness of the analysts and improve AR's strategic standing
sagecircle wrote 19 hours ago: Who: Director of Analyst Relations at a mid-sized enterprise software vendor Situation: The vendor … more »
Threatening analysts with canceled business if they don't change draft research is rarely effective, often backfires
— 5 comments
sagecircle wrote 1 day ago: I saw this tweet in response to Best practice for responding to analyst draft research: Good gr … more »
Who is attending the Forrester AR Council meeting next week? IT Forum?
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sagecircle wrote 2 days ago: SageCircle strategist Carter Lusher is heading to Lost Wages on Monday to attend the Forrester event … more »
Best practice for responding to analyst draft research
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sagecircle wrote 2 days ago: This best practice comes from guest contributor Gerry Van Zandt (Twitter handle), AR manager with HP … more »
How does one become an analyst? [AR Practitioner Question]
sagecircle wrote 3 days ago: At a recent client meeting we got an interesting question: How does a person become an analyst? Is t … more »
So, have you started planning and executing your Fall Symposium campaign yet?
sagecircle wrote 4 days ago: Hmm, let’s see, Gartner’s Fall Symposia series kicks off on October 12 with Europe, Japa … more »
Incorporating social media into your measurement program
sagecircle wrote 5 days ago: A critical success factor for best-in-class analyst relations (AR) programs is an appropriate measur … more »
AR-Sales Partnership [part 6]: Action items to launch a project
— 3 comments
sagecircle wrote 1 week ago: In the past several posts we have discussed key ideas of building a bridge to sales and how to start … more »
AR-Sales Partnership [part 5]: Use edu-marketing to drive participation
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sagecircle wrote 1 week ago: Ok, you have successfully launched your AR-Sales Partnership Pilot Program. Now you sit and stare at … more »
Gartner Q1 FY08 Earnings - No decrease in research growth
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sagecircle wrote 1 week ago: This analysis does not look at areas of interest to investors, but seeks to pull out insights that a … more »
AR–Sales Partnership [part 4]: Take baby steps by rolling out a small pilot phase
— 7 comments
sagecircle wrote 1 week ago: AR teams can impact company revenues directly through assisting sales representatives, either to ove … more »
AR-Sales Partnership [part 3]: Creating the plan
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sagecircle wrote 1 week ago: Working with Sales to leverage the analysts’ position in the marketplace to drive sales takes … more »
Random notes on Twitter
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sagecircle wrote 1 week ago: The Analyst Twitter Directory is now up to 60 entries with more analysts added every week. It is int … more »
AR-Sales Partnership [part 2]: Building the bridge to Sales
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sagecircle wrote 1 week ago: The first order of business for an analyst relations (AR) team launching an AR-Sales Partnership Pro … more »
Social media should not be a "special" activity for AR, just part of the overall AR plan
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sagecircle wrote 1 week ago: You do have an AR plan, don’t you? Your strategic AR plan, the one with the charter and object … more »
Top analyst twitters / micro-bloggers... updated
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Jonny Bentwood wrote 1 week ago: Edit: 12 May: updated with 10 additional analysts After I published the top analyst twitters last … more »
Site Review: all-the-analysts.com
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firstpersonpr wrote 3 weeks ago: Those of you practicing PR in the B2B technology space understand that how critical an analyst relat … more »
Do analysts suffer the same economic pressures as the rest of us?
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Jonny Bentwood wrote 1 month ago: When people cut costs, what industries feel the pressure? Gartner predict themselves that things are … more »
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