Pepsi Max vous fait découvrir tous les moyens de ne pas rater un bon match.

C' est un site tout en vidéo où les clichés du supporter sont assez nombreux.

Also, not to run away from advertising, here's a nicely defaced ad (click to see what I mean) in the NY subway:

Posting resumes. Anyone got a job for me in NY? :D

(Click on the links to view some of my favorites) 

Wait a second, that's four distinct concepts, all done with a startling level of depth and consistency. Isn't Geico breaking some serious marketing law here? You can't possibly create four different campaigns, and then run them virtually concurrently, speaking to the same audience. And yet, Geico must be doing something right, Warren Buffett is a big investor.While the Gecko may be the most ubiquitous, the Cavemen have really developed into a Deeply Immersive Narrative Universe (DINU). From a super-clever website, Caveman's Crib, to an ABC television show, these guys became part of pop culture (try typing roast duck mango salsa into Google). 

Most companies would be pretty excited with a hit like this. But Geico has another powerhouse with the Gecko. Now, I understand when a brand like Nike creates multiple advertising campaigns. They are speaking to a variety of audiences - women, young kids, skateboarders, weekend warriors, etc. But the Geico customer is a narrower group. And from a tonality standpoint, are the different Geico campaigns that different? Are there people who love the Cavemen, but think a talking lizard is dumb? Are there people who like fake reality show spoofs, but find the idea of the Four Tops singing in your bedroom absurd?

I see the benefits for Nike in creating multiple DINUs. I could even see it for Geico (one for men, one for women, one for first time drivers, one for 50+...). But that's not my take-away from the current Geico ads, they all seem to appeal to a broad audience and it seems to be working. Puzzling. Are they an exception that proves a rule?

The idea behind Million Impossible was very simple. Create a web site and unite Entrepreneurs together in the UK and then who knows the world. Join all our knowledge together and help each other! It would not matter whether you were bankrupt and facing financial disaster or whether your were already in your own eyes "Successful".... If we could all share our experiences good and bad and be totally honest about them then we all just might have a greater chance of success.

Trying to get people to see your vision is slightly different. Can you imagine pitching to people while you are a bankrupt that you have an idea that could change the way that Entrepreneurs act towards each other. But don't worry, as an Entrepreneur you will be called "CRAZY" more than once! Well that was 7 months ago and two stages in web site development later Million Impossible does not seem as Impossible as we first thought.

I can tell you this - People will ride on your coat tails of your fame and fortune while you are successful. You will impact many lives for the better, perhaps 1000's as i have done and yet you can be discard in a second and dropped like a hot potato.

1. Start Now- Don't be afraid to start again with or without money you can do it!
2. Alone- Take comfort that you are not the only one trying for the Impossible Million
3. Dreams- Follow you dreams and don't ever give in even when you face your darkest hour
4. You're not the first- Talk to people who have been through what you are going through
5. Celebrate the wins - Remember to smell the roses along the way
6. Kaizen - instead of passing blame, find a solution
7. Trust- Trust the ones you love and love the ones you trust
8. Visualise - See it, feel it, do it
9. Touch  - Go out and research your market and obtain feedback
10. MAKE IT HAPPEN - and above all ask for help!

The next stop for Million Impossible is to gain 1000+ members plus and then on to 5000 + members. We need your help in raising our membership numbers. The simple fact is that the greater number of people who register free and use Million Impossible the greater the benefit we will all receive and more Entrepreneurs will have a far greater chance of their business being successful.

PLEASE REGISTER FREE AT WWW.MILLIONIMPOSSIBLE.COM NOW AND TOGETHER WE CAN UNITE AND CREATE STRENGTH IN NUMBERS.

Strength in Numbers
Regards
Bradley

Stock photography sites are a crucial tool to just about any art director/designer. Veer continually pushes the envelope on what we should consider "stock" art. If you’re creatively inclined, there’s a society just for you. Discounts and freebies abound, along with a super cool codename. Learn a new way to shake hands.

cu toate acestea, evenimentul zilei [ringier] revine spectaculos cu o promotie rapida de tip copy paste ale carei premii si modalitate de acordare in urma cu 2 ani le contestau concurentilor de la jurnalul [intact] dar care are efect bun in vanzari. 32 de toyota yaris in valoare de 9.315 euro[+TVA], 8 saptamani de concurs [12 mai - 6 iulie] plus 2 in cazul in care nu se vor da toate masinile, valoare totala a premiilor : 401,700 euro. cod inscriptionabil pe prima pagina [luni-joi] si duminica anuntarea codurilor castigatoare.

evenimentul zilei merge pe aceleasi masini tot pe japoneze ca si capital in campania de abonare si cred ca ultima promotie de care au avut-o a fost "cine da mai putin" <1, 2> in octombrie-noiembrie 2005 [in afara de evz iti plateste caldura]. presimt ca meciul bergenbier-stejar se va muta si in zona de presa scrisa.

In its simplest form, it just analyzes text for associations of adjectives with the nouns of interest, for example films or people. This could be as simple as seeing whether the adjective "good" or "bad" appears near the noun(s) in question. It is not too difficult to extend this to other sets of adjectives that can be considered positive or negative: "the movie was exciting" (good), or "the movie was boring" (bad).

However, this process is not quite as easy as it looks. First of all, it's hard in languages like English to be sure which adjective goes with which noun -- proximity in the sentence is often used, but this is not very robust: "Although parts of the movie were good, overall it was bad" is not a positive comment about the movie.

Second, authors often use devices such as irony and sarcasm which look, syntactically, as if they are giving one opinion, but are actually giving the opposite opinion. Humans figure this out using deep background knowledge about the situation and about human mental life, so it's difficult for an algorithm to mimic this level of understanding.

Third, texts often comment about the parts of an object as well as the whole object, and it becomes difficult to decide which adjectives go with which parts.

There are three levels of algorithmic analysis used for this problem:

1. Using simple sets of opinion adjectives (and maybe other words) and trying to associate them to the nouns of interest using proximity, perhaps with a little extra sophistication, trying to pick out dependent clauses etc.
2. Parsing the text more deeply and using natural language analysis techniques to associate opinion words with the nouns of interest.
3. Using systemic functional linguistics approaches, which treat language generation as a goal-driven task by an individual in a societal setting, as well as a technology.

These levels are arranged in increasing order of sophistication, and also of complexity. However, even the best algorithms perform only at the 80% or so level, and that's only capturing relatively unsophisticated judgements.

There are obvious applications to sentiment analysis in adversarial situations: trying to decide whether a terrorist group pronouncement or a threat represents a genuine opinion by the author or some form of propaganda; and who the propaganda might be aimed at.

Gotta love the big companies bringing it to youtube.

Se apropie sfarsitul anului universitar si perioada de inscriere in universitati. Agitatie mare prin licee. Flyere. Brosuri. Mape de prezentare oferite la targuri de educatie. Caravane care se deplaseaza in licee. Intalniri cu absolventii claselor a XII-a. Site de prezentare a universitatii, cu datele referitoare la admitere. Print-uri, care nu au un concept creativ in spate, in ziarele locale sau in revistele de timp liber. Cam aceste lucruri sunt realizate de o universitate atunci cand se aproprie perioada de admitere. De ce numai atat? De ce nu se realizeaza o campanie de comunicare pe parcursul a catorva luni? De ce nu se apeleaza la o agentie pentru realizarea unei astfel de campanii?

“Scoala te schimba intotdeauna in bine”

Nu am intalnit pana acum, decat o singura universitate, care a colaborat cu o agentie pentru derularea unei campanii de imagine. Este vorba de Universitatea Europeana Dragan din Lugoj, care, impreuna cu agentia Lowe, a realizat, in 2005, prima campanie de comunicare integrata pentru o institutie de invatamant superior din Romania. De strategie si de managementul campaniei s-a ocupat agentia Initiative Romania. Campania s-a desfasurat incepand cu luna aprilie si pana in august. S-a ales aceasta perioada deoarece coincidea cu perioada de inscriere in universitati.

Campania a pornit de la ideea conform careia “Scoala te schimba intotdeauna in bine”. Au aparut print-uri in presa locala din zona Banatului, outdoor-uri in Timisoara, Arad, Lugoj, print-uri indoor in barurile din Timisoara si spot-uri radio la toate posturile locale din judetele Banatului. Print-urile folosite sunt cele de mai jos (sursa iqads.ro).

Mi se pare o campanie inedita pentru o universitate. O universitate care-si da jos haina academica si se adreseaza, intr-un mod direct si lipsit de o tonalitate superioara, publicului tinta. Mesajul transmis a fost unul simplu: Universitatea Europeana Dragan te ajuta sa evoluezi, sa reusesti in viata si sa-ti indeplinesti toate visele, intr-un cuvant “te schimba in bine”. Universitatea se pozitioneaza, prin aceasta campanie creata in ton cu publicul tinta, ca o institutie care ajuta tinerii sa-si indeplineasca aspiratiile.

In viitor poate vom avea cat mai multe exemple de colaborare a universitatilor cu agentiile de publicitate. Ma gandesc ca mediul universitar, in special facultatile ce au specializari ca relatii publice, publicitate, marketing, sa-si diversifice modalitatile de comunicare si sa puna accentul si pe partea creativa.

Articol aparut pe BasicMarketing

Things are getting a little frenzied as I prepare for the Opening Night of "The Chorlton Bench Project" this coming Friday, but I wanted to give some air to something called 'b.TWEEN 08' a 2-day event which sounds like an interesting gathering of the great and the good @ MOSI, Manchester. With a leaning towards New Media, Advertising and Creative Technology, the sponsor's are pretty high profile including Channel 4 and the BBC.

The website is worth a visit, the Interactive Gallery page gives the opportunity to view and vote on interactive new visual work, the winner will be shown @ MOSI during the event. You can also book onto a personal One-2-One Session with some of the speakers. Featuring representatives from amongst others; TwentyTwenty TV, Bebo and Fluorescent Media lots of talented specialists in areas such as branding, audience engagement, trends and digital strategy.

Despite all those sponsers, I am sad to say it ain't free, it is quite expensive from £60 for a one-day student pass and £95 freelancers/micro company rate but could be worth it for the quality of speakers and networking/advice on offer. The website is free to browse though and many of the presentations will be available on YouTube after the event. Click here for some of the talks from "b.TWEEN 2007."

Marcelo De Elizalde se incorporó a la agencia para dirigir el área de Cuentas. Con más de 15 años de experiencia en el mercado, Marcelo será protagonista de la nueva etapa de Mix, agencia orientada a dar satisfacción y respuesta a la dinámica actual de las necesidades de clientes, marcas y mercados.

Marcelo De Elizalde, desarrolló su carrera profesional en algunas de las agencias más importantes de la Argentina, como Grey, FCB, Young&Rubicam, entre otras. Además, trabajó del lado del anunciante en La Nación y el Grupo BAPRO, experiencia que le permite entender y conocer en profundidad las expectativas de las empresas.

El auspicio de Samsonite al programa "Mi Ciudad, Mi Vida", es parte integral de una campaña de largo plazo y de comunicación global denominada "La Vida es un Viaje". La campaña llevará las 'huellas' de Samsonite a la exigente audiencia de CNN International, a través de sus señales en Europa, Medio Oriente, África, Asia y Latinoamérica, y llegará a una audiencia de internautas global a través del alcance importante de CNN.com.

Cada mes, "Mi Ciudad, Mi Vida", llevará a los televidentes al corazón y alma de una de las grandes ciudades del mundo. Íconos del cine, la música y la moda revelarán los tesoros ocultos de la ciudad de su elección. Entre estas destacadas personalidades estarán el diseñador de moda Roberto Cavalli, en Florencia, y el actor y director de cine francés Mathieu Kassovitz, en París.

Además de la presencia de marca en la información relacionada con el programa, tanto en televisión como en la web, Samsonite auspiciará exclusivamente el destino online de la serie. El micrositio de "Mi Ciudad, Mi Vida" ofrecerá descargas del programa, perfiles y galería de fotografías de las personalidades, además de guías de las ciudades que aparecen en el show. El sitio permitirá a los usuarios entregar sus propias recomendaciones para las ciudades visitadas en el show y votar por cada una de las ellas. Una campaña promocional en televisión y la web guiarán al televidente a ver el show.

Con este acuerdo, Samsonite se une a la extensa comunidad de marcas de lujo que anuncian en CNN como Rolex, Audemars Piguet, Omega y Breitling.

El programa "Mi Ciudad, Mi Vida", podrá ser visto el sábado 3 de mayo, a las 10:15 hs y 14:15 hs, el domingo 4 de mayo a las 05:15 hs, el jueves 8 de mayo, a las 05:15 hs, y luego cada sábado y domingo del mes, a las 05:15 horas.

Sorry Andrew that this title is just a pastiche of your own but that's just what it says to me when I see Kate Moss and skulls and all the visual imagery that has been flooding MySpace and the internet as of late. Skulls, dripping something (paint, you perverts) that says 'my eyeliner after an emo surge'. Surely to be racist I could say normal women see it as 'cool' and an extension of their teenage years, I see it as 'uncool'. Agent Provocateur was expensive-classy-upmarket and in their 1920s phase of models looking like Monroe (you could imagine Dita Von Teese or Christina Aguilera wearing their new stuff) when they smacked this 'Let them eat Kate' crap. 'Let them eat Kate' is the kind of phrase any rapist would be really fond of. You had a hot website and a hot idea (to capture any bit of the 'mansion' and set is as a wallpaper) and hot products but seriously. To keep up the profanity I started, oh FUCK OFF now. My one hundred quid for knickers is gonna go to I.D. Sarrieri now or if I want to embrace my kinky but not emo side, I'll try Coco de Mer.

If you haven't blushed so far because of talking about knickers in public...

...I'm not on the 'bring Kylie back' bandwagon either because she's too much of a good girl now after her cancer moment. Yes she's a brave woman but cancer will make anyone a tad more humble and it's not AP's idea. Please scratch this and dump Kate. Or let them (m)eat Kate. Even if not many others have, it's enough to see her face plastered everywhere. In a bad way. We'll forget it ever happened. I can't wait for all the magazines to simply praise this and put it on a pedestal. Oh my God.

love his vision!

I believe that in the future there will be less useless things produced, also companies that design short-life products, i.e. 1 time use razors or pens or napkins, etc - they will subside and eventually dissapear simply because these are contrary to sustainability. Lasting value is the future ethics of production and design.

Also there will be less cheap products on the market too and I guess that China (the leader on this market) will face the dilemma of re-inventing it's business philosophy.

When? Shortly after 2012, perhaps ;).

My name is Bradley Chapman and today is the 12th May and it is two weeks until my 38th Birthday. I am The Unknown Entrepreneur. I came up with the idea for and created Million Impossible against all the odds and also being bankrupt. I have given up everything to help UK Entrepreneurs unite together and create strength in numbers.

If all our members find the courage to talk to each other in a raw and honest state then we will all learn from each other. If they do not find the courage then we will not. I will face criticism and of course  I will be judged by many, but if my honesty helps Entrepreneurs then i will have succeeded.

During late 2006 and 2007 I went through what was the most painful time in my life with my finances and my personal life in tatters. I had two choices, either go back into the corporate world and take a six figure + job which would have resolved all of my problems or go into bankruptcy and be left with absolutely nothing owning just the clothes on my back.

I decided that enough was enough, that too many Entrepreneurs had failed because they did not have all the knowledge, skills and experience to make it through the challenging path to achieve success. I decided that if i could start with absolutely nothing and become successful once more that it would help other people who are in or have been in my position. Any one can go from Rags to riches even when you have nothing - this is my story!

At the age of 37 I started my life's dream of creating something that would help people in business and perhaps just perhaps help them in making their business journey just that bit easier. I was bankrupt and could not start or run my own company, so i gave my idea away to 5 investors who subsequently became the Board of Directors at Million Impossible.

I used all of my 37 years of knowledge and ability to pull together what is now www.millionimpossible.com. The idea was simple and that was - To build a web site that was honest, raw and open. A web site where entrepreneurs and people in business could talk, discuss, share and help each other. The more people that joined then the stronger we would all become. 

I hoped that Million Impossible's web site would develop very differently compared to the usual corporate happy clappy "Look at me" based networking Site's that currently exist. There was only one problem!

PEOPLE ARE JUST NOT COMFORTABLE TALKING ABOUT THE BAD THINGS THAT HAPPEN TO THEM.

I am going to share my Journey with you on the Unknown Entrepreneurs Blog. I am going to share with you what i had to do get Million Impossible off the ground. The restrictions and criticism that i face being a bankrupt. The slander and libelous comments that were made by a competitor who tried to stop Million Impossible going ahead. The insolvency people and how they viewed my involvement with Million Impossible as well as the personal challenges that i am facing every day and the courage, drive, belief, pain and innovation to get Million Impossible this far.

My initial thanks go to the wonderful investors and family who provided the money, the guidance, the faith and corporate structure to enable Million Impossible to be created in the first place- they are the board of directors.

There are also two very important people at Million Impossible who have been with the Board since the start- Heidi Weir and Colin Stroud.... You are my rocks of support.... I love you both and thank you! The road has been bumpy and we have made our fair share of mistake in forming the business. We have learned from our mistakes...We have a long way to go but just for one minute lets look back and see what we achieved in just 6 months.

We have created a Business and Entrepreneur networking website www.millionimpossible.com that is getting used more and more every day. We have built a FREE to advertise online business directory www.businesssourcer.com where all UK businesses can advertise free and we have also created www.numbersourcer.com which offers over 7 million searchable telecoms numbers for businesses starting from £99+ Vat for Life.

We have created something very special for all UK businesses in the short time that we have been live- Thank you both for all your hard work. You really are very special people indeed!

From today - I write in my blog as myself, I hope that you enjoy the reading it.

Regards and Best Wishes

Bradley Chapman
Entrepreneur

www.millionimpossible.com
www.bradleychapman.com
www.businesssourcer.com
www.numbersourcer.com
www.ukentrepreneurassociation.com

Now, every brand under the sun is selling eyeliner in every colour and configuration. There are liquid eyeliners, block eyeliners, eyeliners that look like pens. You can buy it in black, blue, brown, purple, silver, gold. The make-up companies have all gone eyeliner mad. And I can't help thinking it's all down to Amy Winehouse, the girl who can't seem to get enough of the stuff. Forget all the drugs and drink stuff that most people seem interested in, I'm more interested in her eyeliner. I look at her eyes and wonder how she gets that perfect sweep of a line if she's hungover or drunk all the time? I'm sober most mornings and even I can't get my eyeliner to look as good as she does.

Now if you wonder what this all has to do with WhiteLabelWorld, bear with me. Think about it. Have you seen a magazine ad for eyeliner, a TV spot, even been given a free sample at the make-up counter over the past year or so? I haven't. Sure, there's been a bit of product placement in the women's mags. The usual 'tried and tested' features but nothing explosive, nothing to explain the sudden explosion of eyeliner. Nothing aside from Amy and her eyeliner.

So, let's say I was a kind of cutting edge make-up brand and I wanted a spokesperson. I'd look beyond the obvious - the Liz Hurley/Kate Winslet/Scarlett Johansson/insert any other pretty actress you care to name here. I'd choose Amy. Because if the girl can singlehandedly bring back eyeliner, just think what she could do for red lipstick or coloured mascara?

And here at WhiteLabelWorld, that's what we do - look beyond the boring, old formulaic ways of doing things. Urban Decay - are you reading this??

Research from the University of Bath found that the government's constant emphasis on the dangers of drunkenness had failed to change people's behaviour.

Public health messages instructing people to stick to moderate drinking were widely ignored, it concluded, especially among young people who thought the number of units recommended were 'unrealistically' low.

The research will be presented this week at a conference that I'm attending so you can expect to hear more about it on the blog.

The Telegraph also have the story.

Una belle breve storia che ci fa capire che anche anche gli uomini, che notoriamente soffrono molto di più delle donne nella "situazione ceretta" (Like all men he's not great with pain) , preferiscono usare Philips Satinelle Ice Epilator.

These films were characterised by a lack of restraint on the part of their makers. The scarier the film, the likelier it was that schools would buy it to keep their rebellious pupils in the line.

There was no regulation, and this industry of social education moviemakers could say and show pretty much anything. Often working out of their garages, they would pull kids off the street and put them in starring roles.

In Drug Addiction, made in 1951, crazed "weedheads" laugh hysterically as they cut their mouths drinking from broken soda bottles. One toke of a joint would inevitably lead to mainlining heroin in these films, but the plot would be rounded off with a nice, happy, moral ending.

The piece concludes:

It's hard to measure the effect of the films on either side of the Atlantic, but for Ken Smith, an American enthusiast, social pressures and exposure to mass media may have nullified them.

"Kids really tuned them out. By the 1960s it was just an exercise in futility."

WHITELABELWORLD has that one aim – to make you stand out. We got together to help you make the most of media. We bring years of experience – in no particular order – TV, video and music production, running direct-to-page and screen PR for household name brands, creative workshops, primary and secondary research, events, theatre production, interactive design, cutting-edge social media, national newspapers, search marketing, graphic design, eCRM, product development, web design, print, digital and media strategy, TV and radio journalism and business development.

From concept to execution, seven days a week, 52 weeks of the year. Millions upon millions of eyeballs and earballs.

Overload? You bet. But with more and more diversity of customer choice for media ‘input’, there are more opportunities than ever ... to stand out.

But today there has been a drastic change not only in terms of perception but also acceptance in the outdoor advertising scenario both in terms of technology and innovation as well as the diversification of media spaces. An outdoor media campaign is not just about the product it is promoting, but how it goes about doing the same. The visual attachment a consumer develops is what finally adds to the product recall.

Anyone noticed how billboards put up of late in metros like Mumbai and other tier two and three cities are so much more creative.

Some of them i came across during my internship are attached, just take a look.

Today we however don’t restrict ourselves to only billboards and hoardings we now have fleet ads (ads on vehicles), or the new form of advertising in local coffee joints and shop, which have replaced the old placards with table stickers, very hard to ignore for youngsters who spend a good hour on an average there and then there are these illusion based graphics which appear on roads as floor graphics and on walls which are so designed to look three dimensional.  Smart and efficient way to occupy space i say.

A classic shoppers stop billboard, i think i saw one at Mahim or Bandra, the board looked real, thats what i liked about this one.

An example of what other forms of media look like and how best they could be put to use.

If you think that raunchy advertising hasn’t taken a real foothold in this country, hold onto your shirt because CNN is now offering T shirts that have the headlines printed across them. I guess their logic in this silly maneuver is -- Hey, if you were involved in something so cool that it was on the CNN news website, then you probably think that you would like to have the occasion memorialized on a souvenir T shirt. What a bunch of malarkey! And if you click on the link to purchase one of these fine garments for twenty bucks plus shipping and taxes, you will be taken to CNN’s Shirt Store -- what a crock! What’s next? T shirts with electronic news feeds that update and print the latest news from around the world right on your chest? Careful for what you wish for.