Blogs about: Advertising Results
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The Direct Marketing Difference
I have always said that it’s easier for a direct marketer to follow branding then it is for a brander to become a direct marketer. This point was nicely captured in Ted Grigg’s latest blog… more »
Marketing That's Measurable
The Direct Marketing Difference
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johnsondirect wrote 2 months ago: I have always said that it’s easier for a direct marketer to follow branding then it is for a … more »
Advertising Results Should Matter
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johnsondirect wrote 5 months ago: Most readers of this Blog will agree that measurable marketing is growing and that measurement is cr … more »
