Blogs about: Advertising Results

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The Direct Marketing Difference

I have always said that it’s easier for a direct marketer to follow branding then it is for a brander to become a direct marketer. This point was nicely captured in Ted Grigg’s latest blog… more »

Marketing That's Measurable

The Direct Marketing Difference — 2 comments

johnsondirect wrote 2 months ago: I have always said that it’s easier for a direct marketer to follow branding then it is for a … more »

Tags: Grant Johnson, Johnson Direct, measurable marketing, Observing the World Around Us

Advertising Results Should Matter — 2 comments

johnsondirect wrote 5 months ago: Most readers of this Blog will agree that measurable marketing is growing and that measurement is cr … more »

Tags: Grant Johnson, Johnson Direct, media, measurable marketing, Observing the World Around Us


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