Blogs about: Adbehaviroral Targeting
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AOL sheds its brand to draw specialty audiences
Article Source: http://excite.com Article Link: http://apnews.excite.com/article/20080517/D90NCCKG0.html May 17, 7:46 AM (ET) By ANICK JESDANUN NEW YORK (AP) - Unless you’re looking carefully, … more »
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AOL sheds its brand to draw specialty audiences
Mort Greenberg wrote 1 month ago: Article Source: http://excite.com Article Link: http://apnews.excite.com/article/20080517/D90NCCKG0. … more »
YouTube Adds Demographics Tab to Analytics Tools
Mort Greenberg wrote 1 month ago: Article Source: http://clickz.com Article Link: http://blog.clickz.com/080515-141417.html May 15, 20 … more »
Charter Will Monitor Customers’ Web Surfing to Target Ads
Mort Greenberg wrote 1 month ago: Article Source: http://nytimes.com Article Link: http://bits.blogs.nytimes.com/2008/05/14/charter-wi … more »
A Strong Appetite for Behavioral Search Targeting
Mort Greenberg wrote 1 month ago: Article Source: http://clickz.com Article Link: http://www.clickz.com/showPage.html?page=3629513 By … more »
Firms Gauge Which Mobile Tools Connect
Mort Greenberg wrote 1 month ago: Article Source: http://wsj.com New Software Aims To Provide Better Data On Consumers’ Habits B … more »
SEO Strategies for Large Websites - Link Building
Mort Greenberg wrote 1 month ago: Article Source: http://seo-space.blogspot.com Tuesday, January 15, 2008 Earlier today I attended a … more »
Do-It-Yourself Display Ads
Mort Greenberg wrote 2 months ago: Article Source: http://wsj.com By SHIRA OVIDE May 7, 2008; Page B3B Much of the valuable onlin … more »
On Ad Networks: Pork Bellies, Diamonds, Or The New Direct Marketing?
Mort Greenberg wrote 2 months ago: Article Source: http://paidcontent.org David Kaplan paidContent.org Tuesday, April 8, 2008; 2:07 PM … more »
Quantcast: The Next Generation Of Media Research
Mort Greenberg wrote 2 months ago: Article Source: http://mediapost.com Posted April 29th, 2008 by David L. Smith While not a brand … more »
Ad Networks and Exchanges to Explain Choices Open to Marketers
Mort Greenberg wrote 2 months ago: Article Source: http://adage.com Published: April 14, 2008 What’s a network? Isn’t that … more »
Cox Enterprises to buy online ad company
Mort Greenberg wrote 2 months ago: Article Source: http://ajc.com By MARK DAVIS The Atlanta Journal-Constitution Published on: 04/29/08 … more »
Take a Picture of an Ad, Earn a Reward
Mort Greenberg wrote 2 months ago: Article Source: http://nytimes.com April 28, 2008 By STEPHANIE CLIFFORD Two men’s magazines … more »
The Real Threat to Google
Mort Greenberg wrote 2 months ago: Article Source: http://businessweek.com Viewpoint April 28, 2008, 12:01AM EST text size: TT … more »
Olay Translates Killer Online App to Retail Aisles
Mort Greenberg wrote 2 months ago: Article Source: http://adage.com P&G Looks to Enhance Real-World Wal-Mart Shopping With Web Tool … more »
TV Networks Seek Formula for Online Ads
Mort Greenberg wrote 2 months ago: Source: http://ap.org Apr 12, 5:49 AM (ET) By RYAN NAKASHIMA LOS ANGELES (AP) - CBS Corp … more »
What differentiates companies in this space (last of two parts).
Mort Greenberg wrote 2 months ago: Source: http://imediaconnection.com Behavioral Targeting 101 Part 2 By Russell Shaw The realiza … more »
Specialists explain what this functionality is and isn't about (first of two parts).
Mort Greenberg wrote 2 months ago: Source: http://imediaconnection.com Published: April 28, 2004 Behavioral Targeting 101 By Russell … more »
What is Behavioral Targeting
Mort Greenberg wrote 2 months ago: Source: http://behavioraltargeting.com Behavioral targeting (BT) is an advertising methodology in … more »
Draft 2008 NAI Principles Call for Comments through June 12th, 2008
Mort Greenberg wrote 2 months ago: Source: http://www.networkadvertising.org/networks/principles_comments.asp The Network Advertising I … more »
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