You know what one of the smart asses of my department did? He posted his own ad for the same (type of) apartment a few minutes later as a reply to my mail. Boss, why the hell did you wake up from your sleep when you saw my mail about the apartment. I mean, hello, you could have done it a day before or a day after I posted my ad or was that too much thinking for your brain, which I am sure is the same size as your balls. And even if you were waiting for an orgasm before posting the ad which happened when you saw my mail, was it so difficult for you to start a new thread for it. I think it was or may be you did not bother to compose a new mail being all tired up and happy with the last orgasm that you had.

Hats off to such frog fu**ers!
Common sense is not so common after all.

A smart move?  Maybe, but consider this...who are you?  What do people know you today as?

Before you start diversifying into new offerings, consider the confusion that this can cause with your current customer base.  Will your new lines make your existing customers think you're going to be leaving them behind?  Is your new production complementary to your existing offerings or is to something completely different?  How will you be able to position your company that makes all your offerings a complete package?  If you're not having this conversation with your marketing department/company before going down this road, you might be setting yourself up for problems with brand confusion and lost identity.

Just more food for thought...

]]> http://tanelit.wordpress.com/?p=19 Fri, 04 Jul 2008 22:03:20 +0000 Taneli T http://tanelit.wordpress.com/?p=19 From the British newspaper Guardian, on July 3rd:

Channel 4 has painstakingly recreated the set of Stanley Kubrick horror film The Shining, complete with look-a-likes of the crew and cast members including Shelley Duvall, for a TV ad to promote a More 4 season of the director's films.

The 65-second promotional spot has been filmed as a one-take tracking shot through the recreation of The Shining set.

Channel 4's tv ad sure looks nice.

(via Daring Fireball)

Giving it another try. This is a fake ad that I designed to teach myself graphics. 

Don't tell me to take a class, read a book or invest hundreds of bucks.

I can't do that!

For once, I don't think the problem is operator-error.  

Instead the problem is that my software is a cheap program. Maybe I will try my ADOBE ILLUSTRATOR.

Now I need to learn to keep the background the original white that I created. There's smaller type at the bottom that doesn't show up.

Cliente - Patrimar Engenharia
Agência - Solution
Criação - Márcia Lima, Sérgio Bahia, Alexandre Level
Diretor de criação - Alexandre Level
Atendimento - Tânia Souza

Click Ad to Order Tickets

Yes, every cigarette has done me damage! I hope I am not too late.

Based on your feedback, we made a small, but significant change to the layout of the site today. The square ad that appeared below the first post has now been moved to the top right corner. This means that posts will load faster and you can browse quicker.

Thanks to all of you, FAIL Blog has grown at a spectacular rate — we now rank #1,563 in the Technorati rankings. We'll continue to read every single one of your 200+ submissions a day, even if we don't get a chance to respond. So thank you for all your submits.

Keep sending us your fails to failpictures@gmail.com.

We're working on a few new tools for you:
1) A new submission system for easy submission uploading.
2) Integration with the Cheezburger platform, so you can save your Favorites, keep track of submissions, etc.
3) Tools for editing your fail submission, so you can add arrows, circles, etc.

Keep Failing,

FAIL Blog

Givenchy is one of the leading purveyors of contemporary luxury and is part of the LVMH. They recently tapped Justin Timberlake for their latest 3 ad campaign for their new men's fragrance.

"Beyond his immense international notoriety, we chose Justin Timberlake because he's a true trendsetter who has redefined modern elegance.”

-Alain Lorenzo, Parfums Givenchy President.

The trendsetter singer is featured in black & white ads giving viewers a glimpse of his celebrity life. Justin can be seen listening to music in a studio, on a balcony, and in a private jet.

For more info: www.parfumsgivenchy.com

Source: justjared.buzznet.com

Here is the cutting of newspaper published by SSIC, announcing the last date of submission of pay-order is 30th July 2008, and for Overseas Pakistanis its 30th August 2008.

Worldwide Online Ad Spending

JULY 3, 2008

Reaching for a bigger slice of the total ad pie

Several recent worldwide online ad spending projections indicate that the medium still has a lot of room for growth.

Worldwide online ad spending will reach $65.2 billion in 2008, according to IDC's "Digital Marketplace Model and Forecast." The research company predicted 15% to 20% annual growth through 2011, when spending would hit $106.6 billion.

IDC said that online ads would account for nearly 10% of all ad spending across all media in 2008, rising to 13.6% by 2011. Nearly one-fifth of Western European ad spending will be online by that time.

"The long-term opportunity for Internet advertising can be seen in the disparity between per-capita spending," said John Gantz, chief research officer at IDC, in a statement. "Total advertising revenues equate to more than $105 per inhabitant of the planet, while Internet advertising revenues are less than $50 per active Internet user."

In May, Credit Suisse lowered its worldwide online ad spending estimates and forecast only modest growth in total ad spending for the next two years. The investment bank said the US and most other developed nations would actually drag growth down, thanks to phenomenal growth in developing nations.

Credit Suisse's estimates of online ad spending as a percentage of total ad spending were very close to IDC's: 10% last year and 12% this year.

Yet another estimate, this one produced in May by Bernstein Research put online ad spending at 9.4% of total ad spending for 2008, rising to 13.1% in 2012.

The climbing ratio of online ad spending to total ad spending will help drive up the dollar amount advertisers spend on the Web.

eMarketer senior analyst David Hallerman has noted a number of reasons to expect continued growth in online ad spending in the US, which also apply to the medium worldwide. Among them:

• Online ads are more measurable than other media, making them increasingly appealing to advertisers.
• The Internet audience is huge, so the simple process of advertising following eyeballs will lift spending.
• Internet ad prices are rising, thanks to targeting and other techniques, which can push up overall spending.

"US Internet ad spending is not impervious to the current economic weakness. However, those economic effects are more the case for display advertising than for paid search advertising," said Mr. Hallerman. "Even so, the trend toward display ads, including video and rich media, continues to attract brand marketers as they shift spending from traditional media to the Internet."

Learn how online advertisers will perform for the rest of the year. Read eMarketer's US Online Advertising: Resilient in a Rough Economy report.

Campanha criada para Burn pela agência Caldas Naya da Espanha.

Apple.... ahhhhh!!! llluuvvvv uuuuuuuuuu~~~~!!!!

Just comment saying your name (first) and your email and if you have a blog, the Url to it. It does not ahve to be about Club Penguin. If someone who wants it not for Cp, Ill help them with it.

And if no one wants it, I might just start it into a Gamecube blog. Who knows.

The one and the only, Club Penguin hater, Gjmc784.

While many advertisements have a chance to win graphic design competitions, most do not deliver on the simple, fundamental, characteristics required for effective marketing communications. Read this summary to learn the key characteristics of a solid advertising concept, and download our Advertisement Evaluation Matrix.

What Makes an Advertising Concept Effective?

• Engaging - does the advertisement stop the reader and engage them to continue spending their time to learn more about your offer?
• Credibility - are your claims believable? Can they be backed up?
• Impression - will the ad be remembered? Does it create a lasting impression? How likely is this ad to be recalled in a future survey?
• Action-Oriented - does the ad provide a strong, clear, call-to-action?
• Significance - does the ad promote features & benefits the audience will care about? Is there any way to make the message more relevant?
• Integration - is this advertisement part of an integrated, multi-channel campaign that accurately reflects your brand & core messaging?
• Branding - how well does this ad promote your key brand attributes?

Action Plan:

1. Establish your Brand - if your brand is not integrated, up-to-date, or just needs a tune up, use our Branding Selection Tool and Brand Scorecard to get set clear goals, objectives, targets, & initiatives for your brand this year.
2. Position Each Product/Service - use our Product Positioning Tool and/or Feature, Advantage, Benefit Tool to define your core messaging.
3. Assess Each Ad Concept - use our Advertisement Evaluation Matrix to evaluate the effectiveness of each proposed advertising concept. Use this tool to identify where each advertisement can be improved before production.
4. Make the Right Decision - re-assess improvements & select the best advertisement for the campaign.

Related Reports & Tools:

Advertisement Evaluation Matrix

Brand Scorecard Tool

Branding Selection Tool

Feature Advantage Benefit Tool

Product Positioning Tool

: : : : : :

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