Blogs about: Ad Business

Featured Blog

Going to school: Learning online marketing

Can an old copywriter learn new tricks? One way or another, I’m going to apply what I know about traditional marketing to the fast-changing world of online marketing. I’m a product of tra… more »

Barrett's Book

Going to school: Learning online marketing

Barrett Rossie wrote 3 weeks ago: Can an old copywriter learn new tricks? One way or another, I’m going to apply what I know abo … more »

Tags: Communication Strategy, traditional advertising, Interactive Marketing, Online Marketing, eMail Marketing, SEO, SEM, social media marketing

The death of (bad) advertising — 1 comment

Barrett Rossie wrote 1 month ago: Joseph Dumont writes a great piece at imediaconnection.com on how interactive is displacing traditio … more »

Tags: Communication Strategy, advertising, Wieden & Kennedy, The Martin Agency, Geico, Joseph Dumont, questus, death of advertising, David Kennedy

Teamwork: the essential ingredient — 7 comments

Barrett Rossie wrote 2 months ago: I met John Robideaux of Robideaux Strategic Marketing this morning. Nick Murto and Tyler Lafferty o … more »

Tags: advertising, Barrett J. Rossie, Barrett Rossie, Creative, Ad Agencies, Magner-Sanborn, Seven2, Quisenberry, John Robideaux

Advantages of small-market agencies

Barrett Rossie wrote 2 months ago: You’re looking for an ad agency, design firm or interactive shop. You can work with a large-ma … more »

Tags: Barrett J. Rossie, Barrett Rossie, Wieden & Kennedy, wiedeń, Ad Agencies, Magner-Sanborn, Seven2, 14Four, Quisenberry