Blogs about: 21st Century Media Social Media

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Congratulations Motrin. You just proved why every brand needs to understand Social Media

Are you still trying to convince your management why your brand should be monitoring Social Media?  Well if you are a Consumer Packaged Good brand (or any brand really), just look at what happened to… more →

Hard Knox Life: A Brand Manager Blog by Dave Knox

Congratulations Motrin. You just proved why every brand needs to understand Social Media — 17 comments

Dave Knox wrote 1 day ago: Are you still trying to convince your management why your brand should be monitoring Social Media?  … more →

Tags: Brand Marketing, Babywearing, Brand, Brand Management, consumer generated media, Marketing, motrin, Social Media, twitter

Paul Gillin unveils the Secrets of Social Media Marketing — 4 comments

Dave Knox wrote 1 month ago: Via Amazon Recently Paul Gillin, the author of The New Influencers, offered up 250 free galley cop … more →

Tags: Brand Marketing, Book Review, Business, Influencer, Marketing, New Influencers, Paul Gillin, Social Media

A Brand Manager's Take on MySpace Music — 2 comments

Dave Knox wrote 1 month ago: If you haven’t heard by now, the much-anticipated MySpace Music is officially live after gett … more →

Tags: advertising, Music & Entertainment, Brand Marketing, MySpace, Music, MySpace Music, Streaming Media, Record Label, mp3

Nintendo Wii creates one of the most brilliant pieces of digital marketing I have ever seen — 3 comments

Dave Knox wrote 1 month ago: Thanks to Adam Cohen, I came across one of the most brilliant pieces of digital marketing that I hav … more →

Tags: Brand Marketing, Adam Cohen, Blog, Nintendo Wii, YouTube

Social THIS! Fantasy Football Week 2 — 3 comments

Dave Knox wrote 2 months ago: The first week of the Social THIS! Fantasy Football League (#SMFFL) proved to be a rough one.  I ha … more →

Tags: Sports, Misc, #SMFFL, Fantasy Football, Social Media, Social This

Entourage pairs up with Whrrl in a great partnership — 2 comments

Dave Knox wrote 2 months ago: I’m a big fan of brands and media properties partnering together, especially when they have a … more →

Tags: Music & Entertainment, Alliance, Entourage, HBO, Location, partnership, Web 2.0, whrrl

Alan Wolk & New York Times Describe Social Media's Defining Moment — 2 comments

Dave Knox wrote 2 months ago: If you haven’t read Alan Wolk’s blog The Toad Stool, he wrote a post this week that sho … more →

Tags: Social Media, Digital, Conversations, New York Times

Is it a digital revolution...or just an evolution? — 2 comments

Dave Knox wrote 2 months ago: It’s going to be a crazy week up in Cincinnati.  I’m trying to find a house before o … more →

Tags: Brand Marketing, thought provoking, Brand building, Digital, Evolution, Marketing, revolution

I know, I'm about 4 years late to this party... — 1 comment

Dave Knox wrote 2 months ago: DKnoxMU Del.icio.us Even though del.icio.us launched over 4 years ago in 2004 (and got bought by Yah … more →

Tags: thought provoking, Social Media, del.icio.us, tagging, Bookmarks

Stop writing the obituary, Social Media hasn't killed e-mail — 2 comments

Dave Knox wrote 3 months ago: The folks over at ShareThis posted a very interesting chart detailing the “sharing activities … more →

Tags: stats, thought provoking, digg, E-mail, facebook, ShareThis, Social Media, Web 2.0

Mobile Marketing 101 from Deepspace Mobile — 2 comments

Dave Knox wrote 3 months ago: Paul Isakson once again provides a stellar presentation on What’s Next in Marketing…this … more →

Tags: Presentation, Brands, Marketing, Mobile, slideshare

My new gig - P&G Digital Brand Strategist — 29 comments

Dave Knox wrote 3 months ago: So I can officially announce that as of October 1st, I will be P&G’s new Global Marketing … more →

Tags: PG, Brand Marketing, Procter & Gamble, Brand, Brand Manager, Innovation, Digital, Shopper Marketing, strategist

Digital Marketing is...

Dave Knox wrote 4 months ago: I was up in Cincinnati last week for a session on Digital Marketing (finally meeting Deb Schultz in … more →

Tags: Presentation, advertising, Digital, Halo 3, Inspiration, Marketing, Nike, zappos

Content Marketing = Brand New Marketing — 4 comments

Dave Knox wrote 4 months ago: Every once in awhile you come across a presentation that blows you away…both because of its c … more →

Tags: advertising, Brand Marketing, Presentation, brand utilities, Branded Entertainment, Conversation, slideshare. content

How Should Brand Managers Think About Twitter? — 3 comments

Dave Knox wrote 4 months ago: I have been meaning to write about Twitter for awhile now, but every time I got around to it, the si … more →

Tags: Brand Marketing, Brand Manager, Conversations, Customer Service, David Armano, twitter

Nike pushes the boundaries of what digital marketing means — 4 comments

Dave Knox wrote 4 months ago:  ”We’ve been viewing digital as less of a marketing channel than a place for services. … more →

Tags: Brand Marketing, Digital, Football, Nike, nikeid, Services, Soccer

Why should brands care about widgets? — 3 comments

Dave Knox wrote 5 months ago: The folks over at Organic posted a great presentation about widgets on SlideShare.  In my eyes: wid … more →

Tags: Brand Marketing, Presentation, applications, organic, party, slideshare, Widgets

What does best-in-class digital marketing mean? — 1 comment

Dave Knox wrote 5 months ago: I have been thinking a lot about digital marketing lately and which brands are really “Best-in … more →

Tags: Brand Marketing, Best in Class, Digital Marketing, Interactive

Greg Verdino at MarketingProfs B2B Forum — 3 comments

Dave Knox wrote 5 months ago: Greg Verdino is up in Boston at the MarketingProfs B2B Forum this morning with another great present … more →

Tags: Presentation, B2B, Crayon, Greg Verdino, MarketingProfs, R U ready?, slideshare


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