Blogs about: 1st2c
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EBay's Social Media-Hijacking
1st2c CGM Case Study Ebay’s seller boycott of February 2008 calls attention to the scenario of users turning your own platform against you. Late January 2008 eBay, the iconic online auction po… more →
CGM Trends
1st2c CGM case-study: Nintendo Wii and The Emergence of Social Commerce
Martin wrote 3 months ago: Online commercial platforms such as ebay.com and amazon.com were popular commerce channels for holid … more →
eBay's Social Media-Hijacking
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Martin wrote 8 months ago: 1st2c CGM Case Study Ebay’s seller boycott of February 2008 calls attention to the scenario o … more →
1st2c CGM Report: Wii Triggers Social Commerce
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Martin wrote 9 months ago: Social Media sees the development of digital consumer-to-consumer trade Social Media is already c … more →
1st2c CGM Report: The Whole Foods Case-Study
Martin wrote 10 months ago: The following case study was conducted in September 2007. There’s nothing wrong in a CEO doing … more →
1st2c CGM Report: Northern Rock - Social Media Becomes People's Crisis Management Mechanism
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Martin wrote 11 months ago: No doubt September 13, 2007 will earn itself a moniker. Perhaps it’ll be remembered as the … more →
Blu-Ray vs HD-DVD Case Study: Online mind sharing tell the consumer side of "the stalemate" story
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Martin wrote 11 months ago: Consumer generated media (CGM) is providing marketing professionals tools to better understand cons … more →
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