Simple truths always prevail. Number one… advertising has been morphing, changing and picking up where no one ever thought was possible… Number two… if you do not adapt to the changing ‘tides’ or should I say… ‘wind shear’ - you will miss the space vessel to the next advertising mediums…

I don’t profess to know exactly what forms they will take, but I do proclaim this: I still believe PRINT, especially ‘niche-oriented,’ ‘highly-targeted’ print, will remain a special commodity for agents/brokers to broadcast highly effective messages… BUT, if you don’t believe that ‘dynamic‘ content has presented a slew of broadcasting opportunities, than you missed the launching pad and ended up at the ports. (no pun intended if you know what ports are in regards to programming).

The larger point (being a self-confessed gadget junkie - I had a PSP, a Mini-Disc player, a DAT, all the latest and greatest of cell technologies, a phonograph, a plasma TV, a DVD, HD TV with 5.1 surround, a CD burner way before they were standardized, the 1st Generation iPod that now looks like a phonograph, a Handheld Mini Cam which still operates quite well… you get the point) is if you don’t have an iPhone, (and I am not promoting it), or if you weren’t interested in one, you at least saw the lines and the public interest.

I have one - I also love Apple stuff - but I have one (not only bc of my gadget illness), but I am in a career that requires it. Everyday I offer marketing tools to agents / brokers, builders, etc. This device is not really a phone (though that is what it is marketed as). This is what our wallets, credit cards, computers, blogpads, iPods, books, televisions… are becoming… quickly… Don’t get me wrong - all of these things will still be around for a long, long, time… but so are TV’s with antennas, passenger trains, car phones, landlines, VHS tapes, cassette tapes, vinyl records, and record contracts.

I hope you get my point… I still love the sound of vinyl and riding a train… but if you can get on an airplane and be in NYC in 2 hrs while listening to every vinyl record you owned without bringing a phonograph player… why wouldn’t you get on the flight?

Sembra ieri che è apparso nei negozi, oggetto di culto quasi quanto l’iPhone oggi, eppure.